Pavilion REIT celebrated success at the International Council of Shopping Centers (ICSC) Global MAXI Awards, with Pavilion Bukit Jalil winning a gold and a silver, and Pavilion Kuala Lumpur receiving a silver award. Both malls competed with finalists from around the world, including those from Canada, the US, and Singapore.
Based in New York, ICSC is a worldwide trade association representing the mall and retail real estate sector. The MAXI Awards acknowledge innovative events, programs, and technologies that add value to the mall industry, encompassing marketing campaigns implemented in 2023.
Pavilion Bukit Jalil was awarded Gold for hosting a total of nine highly immersive pop-up exhibitions, from ‘Van Gogh Alive’ to ‘Demon Slayer,’ and many more, bringing in an additional 280,000 visitors to the mall, underscoring pop-up exhibitions as one of the most effective marketing strategies.
Pavilion Bukit Jalil also clinched the Silver award for its ‘Celebrating Every Story’ campaign in partnership with Warner Bros. for their 100th Anniversary, in which families were invited to immerse themselves in a captivating array of themed decorations, activities, and redemptions inspired by iconic franchises such as Scooby Doo and Harry Potter. Remarkably, this campaign witnessed a 110% surge in visitors, solidifying Pavilion Bukit Jalil’s status as the premier destination for families.
Meanwhile, Pavilion Kuala Lumpur achieved a Silver award for its tribute to Michelle Yeoh, hailed as ‘The Pride of Malaysia.’ The mall organised a magnificent homecoming for the Oscar winner, drawing thousands of fans to meet Yeoh in person, with many more joining the watch party online. With an impressive 3,400% ROI, this event marked one of Pavilion Kuala Lumpur’s most unforgettable campaigns, garnering global recognition.
“These awards reflect the dedication of our teams at Pavilion Bukit Jalil and Pavilion Kuala Lumpur. Their hard work and passion have truly shone through, making these achievements all the more meaningful. We are committed to upholding our position as Kuala Lumpur’s premier shopping destinations, delivering exceptional experiences for visitors from all over the globe,” says Dato’ Joyce Yap, CEO of Retail, Kuala Lumpur Pavilion Sdn. Bhd.
Pavilion REIT remains steadfast in its promise to create new and immersive experiences for shoppers through unique events, activities, exhibitions, and experiences. By doing so, Pavilion REIT ensures that its malls are not only shopping destinations but also vibrant hubs of activity and engagement.
For more information on the various offerings and events at Pavilion Bukit Jalil, please visit www.pavilion-bukitjalil.com, check for real-time updates on Facebook and Instagram, or contact Customer Service at 03 8092 8833. For Pavilion Kuala Lumpur, visit pavilion-kl.com, check for real-time updates on Facebook and Instagram, or contact Pavilion KL’s Concierge at 03 2118 8833.