In celebration of the Raya festival, Nestlé Ice Cream Malaysia and the esteemed social activist Kuan Chee Heng, also known as Uncle Kentang, have reunited once again for another chapter of their heartwarming tradition to spread smiles and unity among Malaysians. Together, they have distributed Nestlé LA CREMERIA ice cream sticks to communities in need as part of its Raya Together-gether Bersama Nestlé LA CREMERIA campaign.
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Acknowledging the economic challenges faced by communities during this festive season, more than 30 dedicated members of the Nestlé (Malaysia) Berhad volunteered their time to distribute ice creams to families residing in People’s Housing Programme / Program Perumahan Rakyat (PPR), in Pinggiran Bukit Jalil, Flat Taman Puchong Permai, and Puchong Utama. Personally handing out ice cream during the event were Nestlé (Malaysia) Berhad Chief Executive Officer, Juan Aranols, along with Nestlé Ice Cream Malaysia Business Executive Officer, April Wong. More than 10,000 families received the ice cream.
What sets this year’s campaign apart is the addition of three delightful varieties of Nestlé’s LA CREMERIA ice cream sticks: LA CREMERIA Hazelnut, Summer Berries Yogurt, and Chocolate Brownie Fudge with Seasalt. This year’s expanded flavour lineup aims to provide a wider range of indulgent experiences for individuals and families to enjoy, making it the ideal choice for any occasion or social gatherings.
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Mr. Juan Aranols, Chief Officer of Nestlé Malaysia Berhad said, “In the spirit of Raya, it is time to spare a thought for our Malaysian communities surrounding us. The “Raya Together-gether Bersama Nestlé LA CREMERIA” campaign has always been about creating joyful experiences, and we are happy to share these precious moments with our communities. Seeing the joy on residents’ faces reaffirms our commitment to making a positive impact, not just this year, but for years to come. Nestlé LA CREMERIA, just like all Nestlé Ice Cream products, are manufactured locally in Chembong, Negeri Sembilan by Malaysians, for Malaysians. We hope that Nestlé LA CREMERIA will continue to serve as a beacon of kindness, inspiring others to come together and bringing little smiles in the lives of those in need.”
Mr. Kuan Chee Heng aka Uncle Kentang, social activist, added, “It brings me great joy to partner once again with Nestlé LA CREMERIA in extending happiness to more individuals this Raya season. Witnessing large corporations like Nestlé Malaysia Berhad continuously prioritizing the well-being of our communities is truly heartening. Giving back to society is important, and it’s something we should all do to make a positive impact on the lives of others and create a brighter future for everyone.”
Nestlé LA CREMERIA, known for its rich and indulgent flavors, has been a premium brand under the Nestlé Ice Cream range since 2002. Available in both pint and stick formats, Nestlé LA CREMERIA ice cream can be easily accessible in all local supermarkets and convenience stores at an affordable price.