• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Invited Review
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • HOTEL
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
You are here: Home / Food News / Carlsberg Smooth Draught Gets Inked to Celebrate The Pride of Sabah and Sarawak

Carlsberg Smooth Draught Gets Inked to Celebrate The Pride of Sabah and Sarawak

April 22, 2023 By StrawberrY Gal - Food News Leave a Comment

 

Carlsberg Smooth Draught returns to celebrate Sabahan and Sarawakian pride for the 3rd consecutive year with artful traditional tattooing designs of six beautiful icons from the Borneo islands, curated by tattoo artists Sarawakian Ernesto Kalum and Sabahan Carlos Benny Majakil.

Staying true to the brand’s intent to celebrate and iconise the beautiful and extraordinary Bornean wildlife and amazing natural wonders, Carlsberg Smooth Draught’s special-edition packaging intrinsically features the quintessential Hornbill, Longhouse, the Sape of Sarawak, as well as the Rafflesia, Orangutan and the majestic Mount Kinabalu of Sabah in a marriage of local art and beer. 

Designed by locals for locals, the Carlsberg Smooth Draught special-edition packaging presents the six Borneo icons in a traditional yet contemporary tattoo aesthetic. The creative artwork is a collaborative masterpiece between two well-known tattoo artists Ernesto Kalum and Carlos Benny Majakil to bring people together in appreciation and celebration of the vibrant art of the stunning Borneo islands.

Exclusive to consumers in Sabah and Sarawak and available in 320ml cans and 580ml bottles, the six Carlsberg Smooth Draught special-edition designs will be introduced over three phases through consumer promotions. The first two designs were revealed in April, followed by the release of another two beginning July through September with the final two designs to be showcased in the last quarter of the year.

“We believe that celebrations are always best with Carlsberg. Over the past three years, we have been paying homage to the people, arts and celebrations of Sabah and Sarawak through our special-edition packaging. This year, we take a step further in theming the six designs, with the art style of Bornean tattooing. Having had very encouraging responses and reviews from our consumers over the past two years, we believe that our efforts to promote “by locals for locals” this year will further boost the celebrations in Sabah and Sarawak,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

“My inspiration for these designs is quite literally everything around us. Right outside our window there is nature like the trees, animals, and beings we can or cannot see. The aim of every design is to show how we are all connected and told through a story,” commented Kalum.

“This collaboration will definitely open up doors for more people around the world to appreciate our  East Malaysia tattoo art culture. I’m very happy that Carlsberg not only recognises our culture but celebrates it together with us,” said Majakil.

From now until the end of June, collectors and beer lovers in Sabah and Sarawak can stand a chance to win cool gadgets including the iPad Air, iPhone and AirPods. Each entry must come with a purchase of at least RM200 of Carlsberg Danish Pilsner or Carlsberg Smooth Draught at participating bars and pubs, 12 big bottles at food courts and coffee shops, or a 24-can carton at super hypermarkets and other retail outlets, respectively, in a single receipt. With these purchases, consumers can also immediately redeem special-edition Sabah and Sarawak t-shirts featuring two collectible designs.

Visit https://carlsbergsabahsarawak.com to find out more about promotions in-store. ‘Like’ and

‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg Smooth Draught’s latest activities and giveaways.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.

Category: Food News



Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • RSS
  • Twitter
Malaysian Foodie

Latest

  • Watercress Valley Steamboat Restaurant @ Cameron Highlands, Pahang May 25, 2023
  • Customise Your Own Mobile Experiences When You Upgrade from Galaxy Note to Galaxy S23 Ultra May 25, 2023
  • Latest addition to Southeast Asia’s fine dining scene, hom, unveils 10-Moments tasting menu May 25, 2023
  • Samsung Galaxy Launches the ONE Esports Mobile App Bringing Exclusive Esports Content to Fans in Southeast Asia May 25, 2023
  • Samsung Galaxy Launches the ONE Esports Mobile App Bringing Exclusive Esports Content to Fans in Southeast Asia May 25, 2023
  • Anantara Convento di Amalfi Grand Hotel Opens On Italy’s Alluring Amalfi Coast May 25, 2023
  • MANDARIN ORIENTAL, ATHENS: A NEW LANDMARK ON THE ATHENIAN COASTLINE May 25, 2023
  • Indonesia’s Top Vitamin Gummy Brand Youvit Enters Malaysia Market May 25, 2023
  • Elephant Bar at Raffles Hotel Le Royal Wins Big in ‘Top 30 Bars Cambodia’ Awards May 24, 2023
  • ANCHOR’S LEGENDAIRY SPREAD JOY, SPREAD LOVE CAMPAIGN RETURNS TO APPRECIATE FOOD DELIVERY RIDERS May 24, 2023
  • Samsung Introduces New Rugged Galaxy Tab Active 4 Pro for Businesses and Frontline Workers May 24, 2023
  • New Healthy Veggies Line Launched by De Lettuce B.E.A.R Featuring Southeast Asia’s First Selenium Bio-fortified Lettuces That Boost Immunity May 24, 2023
  • Tanah Gajah Ubud Goes Back to its Family Roots With ‘The Art of Family Fun’ May 24, 2023
  • MANDARIN ORIENTAL ANNOUNCES NEW LUXURY RESIDENCES IN MADRID, SPAIN May 24, 2023
  • Vietjet announces new route to Kochi and resumes many services in Asia May 24, 2023
  • MANDARIN ORIENTAL, ATHENS: A NEW LANDMARK ON THE ATHENIAN COASTLINE May 24, 2023
  • Fusion Launches Children’s Activities, Special Packages Ahead of Summer Holidays May 24, 2023
  • Secret Recipe Honours Caregivers who are like Mothers to All May 23, 2023
  • BLACK TAP CRAFT BURGERS & SHAKES BRINGS THE NASHVILLE HEAT TO MALAYSIA WITH ITS HOT CHICKEN SANDWICH, AVAILABLE FROM 15 MAY – 15 JUNE 2023 May 23, 2023
  • HEINEKEN Malaysia Presents Star Academy 2023 Where Passion Meets Precision May 23, 2023

Secondary Sidebar

EXPLORE

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2023 Malaysian Foodie