In an effort to bring Starbucks coffee moments into the daily lives of Malaysians, Starbucks Ready-to-Drink (RTD) range launches nationwide on 21 March 2023.
Starbucks RTD debut in Malaysia includes two of the most iconic Starbucks ranges: Starbucks® Frappuccino®, a perfectly blended coffee with creamy milk and just the right amount of sweetness, as well as Starbucks® Doubleshot™, a classic ritual with recognized and loved signature blends that fit seamlessly with the need to “power up” through the hectic daily routine. Starbucks® Frappuccino® (280 ml) is available in Coffee, and Mocha flavours, while Starbucks® Doubleshot™ (220 ml) comes in Mocha and Espresso Latte varieties.
The new Starbucks RTD range is the result of a collaboration between Nestlé and Starbucks announced in 2021 whereby Nestlé will commercialize and develop the Starbucks RTD coffee beverages in a number of countries across Southeast Asia, Oceania and Latin America, leveraging Nestlé’s local footprint and execution capabilities in these regions. This marks a further important milestone in the Global Coffee Alliance between Starbucks and Nestlé created in 2018 to unlock opportunities, elevating the coffee experience and enabling a new chapter of growth for the two iconic companies.
To celebrate this special occasion, Nestlé Malaysia held a fashion show featuring Starbucks-inspired designs by students from De Institute of Creative Arts & Design, UCSI University, styled by popular local influencers. Specially curated for the event, the fashion pieces reflect the daily lives of Malaysians – from the street to the office, relaxing at home or on-the-go – highlighting how Starbucks RTD fits into every moment.
“Both our Starbucks® Doubleshot™ and Starbucks® Frappuccino® are Halal-certified, providing Malaysians with the peace of mind to enjoy these iconic beverages, whenever and wherever they wish,” said Mr Juan Aranols, Chief Executive Officer of Nestlé Malaysia & Singapore. “Moreover, tapping into the fast-growing Ready-to-Drink category in Malaysia, these tailored and innovative offerings will appeal to our dynamic Malaysian youth, who are looking for the convenience of a great coffee experience while on-the-go. We will continue to develop a strong innovation pipeline to create new stimulating coffee moments for great indulgence and enjoyment”, added Aranols.
The Starbucks RTD coffee range will be available across hypermarkets and supermarkets, convenience stores, petromarts, as well as e-commerce platforms like Lazada and Shopee. The products will also be offered in Singapore at selected retailers and e-commerce platforms.
Since forming the Global Coffee Alliance in 2018, Nestlé and Starbucks have introduced a wide range of premium coffee products to new markets at a fast pace – including whole beans coffee, roast and ground coffee, soluble coffee and coffee mixes, as well as the Starbucks capsules for use in Nespresso and Nescafé Dolce Gusto proprietary systems. Today, Nestlé distributes Starbucks packaged coffee products across more than 80 countries outside Starbucks retail stores under the Global Coffee Alliance.