• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Malaysian Foodie
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Invited Review
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • HOTEL
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
You are here: Home / Food News / Stroll Along Parisian Rue 1664 for an Immersive Good Taste with a Twist Experience!

Stroll Along Parisian Rue 1664 for an Immersive Good Taste with a Twist Experience!

December 7, 2022 By StrawberrY Gal - Food News Leave a Comment

 Whether you’re looking for a delightful experience to celebrate or to create memorable moments with your friends this year-end festive season, France’s No.1 premium wheat beer 1664 Blanc presents to you Rue 1664, a charming Parisian inspired street that brings #GoodTasteWithATwist to life at the Connection, Pavilion Kuala Lumpur. Following the launch of the stunning ‘Art with a Twist’ Artist Edition cans created by famed French artist Michaël Cailloux throughout October and November, 1664 Blanc is elevating its #GoodTasteWithATwist experience with an ensemble of contemporary Parisian icons, and transporting its wheat beer drinkers to the beautiful street named Rue 1664; a place to get a taste of France where one can indulge in both 1664 Blanc and 1664 Rosé in an evening of playful elegance.The journey begins at Arc De Blanc, a magnificent Parisian Garden arch accentuated with blooming flowers, a French bulldog and the iconic Eiffel Tower presiding as a centrepiece. The journey then brings guests to Café La Rue 1664, a quintessential showstopper that transports patrons to the charming streets of Paris for a picture-perfect moment, just before concluding their journey at L’Atelier 1664, an elegant lounge where drinkers can enjoy a refreshing pint of France’s famous brew and be serenaded with music and live performances.

Slated to be a delightful affair for all guests, the month-long ‘Rue 1664’ showcase is inspired by the French spirit of joie de vivre (joy of living) which adds simple aesthetic pleasures to everyday occasions.

Encouraging urban dwellers to embrace their creativity, 1664 Blanc has organised special workshops at L’Atelier 1664. Here, guests will be able to discover, learn and indulge in Fluid Art expression, Silkscreen Tote Bag printing and DIY cocktail mixology with 1664 Blanc and 1664 Rosé.

Just as the French appreciate the good things in life and make the ordinary into something more celebratory, 1664 Blanc introduces Blue Hour to elevate evenings with great taste. As the sun sets, Blue Hour transforms dusk into an immersive experience that brings consumers together to celebrate nightfall, exclusively at L’Atelier 1664.

“We invite 1664 lovers to indulge in this month-long Rue 1664 showcase to experience the Parisian inspired #GoodTasteWithATwist, enjoying the French spirit of joie de vivre (joy of living). As our social lifestyle returns to new normalcy post-pandemic, we wish to have our premium brand 1664 elevate moments of good taste when friends and loved ones meet over our fine brews,” commented Stefano Clini, Carlsberg Malaysia’s Managing Director.

1664 invites wheat beer lovers to register at https://rue1664.com to visit the Rue 1664 showcase and enjoy a complimentary drink of 1664 Blanc or 1664 Rosé or secure a spot for the premium experience. Alternatively, consumers can also just take a leisurely stroll along Rue 1664 and take in the beautiful installations before joining the Blue Hour sessions to enjoy a sip of #GoodTasteWithATwist. 1664 Blanc has always taken a design-oriented approach to their style, especially with its iconic blue bottle that stands out from the rest. Its ‘Good Taste with A Twist’ spirit creates an immersive and inspiring range of experiences along Rue 1664 that illustrates joie de vivre in each nuance which means consumers should definitely not miss!

To find out more about what’s in store, be sure to like and follow @1664BlancMY on Facebook and Instagram or visit www.facebook.com/1664BlancMY for more details. All activities are open to non- Muslims aged 21 and above. When purchasing and enjoying 1664 Blanc or 1664 Rosé, remember to always #CELEBRATERESPONSIBLY – if you drink, don’t drive!

Category: Food News



Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • RSS
  • Twitter
Malaysian Foodie

Latest

  • Clearwater Group opens KINTSUGI Kuala Lumpur with Michelin-starred Chef Jeff Okada Ramsey February 4, 2023
  • Pre-order your Samsung Galaxy S23 Series Today February 4, 2023
  • Culinary Sensation Week – Global Showcase of Gastronomic Brilliance Arrives in Vietnam for One Week Only February 4, 2023
  • Raffles Hotel Le Royal’s Iconic Elephant Bar Launches ‘World Gin Tour’ February 4, 2023
  • Take Your Passions Further with the New Samsung Galaxy S23 Series: Designed for a Premium Experience Today and Beyond February 4, 2023
  • THE WESTIN RESORT NUSA DUA, BALI WELCOMES THE WESTIN WELLBEING SEASONS February 4, 2023
  • Dusit Hotels and Resorts all set for Japan and Europe debut – plus more new properties slated to open in key destinations this year February 4, 2023
  • Logitech Brio 300 Webcam Affordably Enhance Video Experiences February 4, 2023
  • Galaxy S23 series and Sustainability February 4, 2023
  • Celebrating Romance with Maria’s SteakCafe Valentine’s Day Special Menu February 3, 2023
  • Hong Kong Sends its Biggest Welcome to the World: “Hello Hong Kong” Launched Today with 500,000 Free Air Tickets and City-Wide Offers February 3, 2023
  • New Twisties Flavour – Nasi Goreng Berasap Hits Shelves! February 1, 2023
  • Ah Yee Curry Mee @ Kepong: Over 20 years Famous Curry Noodles January 31, 2023
  • Ling Leh Kee @ Kepong: Sibu Kampua Noodle January 31, 2023
  • More Than Nanyang @ Kepong January 30, 2023
  • Samsung Wallet will be Available in 8 New Markets January 30, 2023
  • Santai @ 1 Utama : Time for Yumcha! January 30, 2023
  • Samsung Shares Vision to Bring Calm to the Connected Device Experience at CES® 2023 January 30, 2023
  • Galaxy Buds2 Pro 360 Audio Takes up Every Corner of My Mind January 30, 2023
  • A Very English Tradition Afternoon Tea at Anantara Chiang Mai January 30, 2023

Secondary Sidebar

EXPLORE

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2023 Malaysian Foodie