Harvest Gourmet, Nestlé Malaysia’s plant-based food brand, has launched the #HGEatGoodChallenge today to advocate healthier and more sustainable diets amongst Malaysians, in collaboration with BookDoc.
And this time, we are going the healthy with the plant-based food that definitely wow you till the fullest. By offering you with the wide and delighting choices, one can enjoy the deliciously made plant-based food that deliver on taste, nutrient and value. This time, you can definitely enjoy the Harvest Gourmet that brings Malaysian’s with the healthier alternatives for everyday meals they love.
Speaking at the media launch of the #HGEatGoodChallenge today, Mr Juan Aranols, CEO of Nestlé (Malaysia) Berhad said more Malaysians are willing to improve their diets and are increasingly aware of the impact of their choices on the planet. #HGEatGoodChallenge aims to encourage Malaysians to start an experiential journey, discovering easy ways to adopt tasty plant-based meals as part of their everyday diets. It will be a meaningful campaign to kickstart into a healthier new year, while doing good for the planet!” enthused Juan.
The #HGEatGoodChallenge will run from 10 December 2022 to 8 January 2023 on the BookDoc health app. Participants are required to prepare and submit 15 Harvest Gourmet meals and clock up a minimum of 120,000 steps within the 30 days challenge period, to qualify for many attractive prizes. On top of that, all Challenge Finishers will receive an E-certificate by Nestlé RELeaf, as Harvest Gourmet commits to planting a new tree in 2023 for every participant who completes the challenge. Nestlé RELeaf is Nestlé Malaysia’s largest reforestation programme, aiming to plant 3 million trees by end of 2024.
Celebrity influencers Scha Alyahya, Dini Schatzmann and Qiu Wen were present to share their experiences of integrating plant-based meals in their diets and its positive impact on their lives. The event also showcased the other collaborators of the #HGEatGoodChallenge comprising F&B partners such as Epic Food Hall, KyoChon, Uncle Bob Sabah, Sheraton KL, EQ Hotel and others who will provide Nestlé’s Harvest Gourmet meal options at their restaurants for participants during the challenge period.
Asides from that, we also witness the awesome recipe which is specially curated by Indra which includes the Spicy Gochujang Honey Glazed Harvest Gourmet Nuggets and Spiced Harvest Gourmet Mince with Green Peas. Both recipes will be part of the 15 plant-based meal inspirations made available for participants during the #HGEatGoodChallenge.
For more information about #HGEatGoodChallenge, please visit http://www.harvestgourmet.my/whatsnew-tips. Weekly prizes await and the top three participants will walk away with prizes such as the Apple Watch Ultra, Apple Watch SE and Apple Airpods.