Are you ready for an epic fun-filled road trip this holiday season? McDonald’s Malaysia is inviting all Malaysians to hit the road with its latest Jalan-Jalan McD campaign, for an ultimate holiday experience travelling around Peninsular Malaysia.
Starting from 10 December 2022 to 31 December 2022, the campaign offers Malaysians a chance to discover historical sites in Malacca, take on the beautiful vistas through Cameron Highlands, or cruise along East Coast’s scenic highways to enjoy a breathtaking sea view – all while enjoying their favourite McDonald’s meal!
Kicking off at the very first McDonald’s Drive-Thru restaurant – McDonald’s Titiwangsa – the Jalan-Jalan McD campaign is part of the McDonald’s Drive-Thru Carnival, aiming to encourage Malaysians to create fond memories as they take the journey for an exciting year-end road trip.
“No matter where Malaysians travel to this holiday season, they will definitely find a McDonald’s nearby to where they are. Whether you’re in the city, enjoying the sun at our lovely beaches, or visiting quaint little towns across our beautiful country, you’ll know that McDonald’s is with you, wherever you go,” said Melati Abdul Hai, Vice President and Chief Marketing Officer, McDonald’s Malaysia.
“As the most accessible and reliable Drive-Thru brand in the country, we are excited to bring the Jalan-Jalan McD experience to Malaysians, by enabling them to create fond memories with their loved ones wherever they travel to in Malaysia,” added Melati.
Through the Jalan-Jalan McD campaign, McDonald’s is encouraging Malaysians to take part in the Jalan-Jalan McD Road Trip Challenge, a special 2,500 km road trip challenge to visit
20 of McDonald’s most iconic Drive-Thru restaurants across Malaysia.
As part of this challenge, customers will receive a Jalan-Jalan McD Passport when they purchase a special Jalan-Jalan McD bundle for a minimum of RM20 via the ‘Order & Collect’ feature on the McDonald’s app. For every purchase of the bundle at any of the 20 designated McDonald’s Drive-Thru restaurants, customers will receive a stamp in their passport. The first ten participants to complete the Jalan-Jalan McD Road Trip Challenge will stand a chance to win prizes worth up to RM100,000.
On top of collecting stamps at the selected McDonald’s Drive-Thru restaurants, McDonald’s is also giving participants another opportunity to win prizes when they submit videos of their journey, which must include the 20 selected McDonald’s Drive-Thru restaurants. The videos with the highest number of ‘likes’ on social media will be deemed winners.
Apart from the Jalan-Jalan McD Road Trip Challenge and the TravelVlog contest, McDonald’s is also ensuring that every Malaysian has the chance to win prizes through other means such as the Jalan-Jalan McD Stamp & Win contest. Participants only need to collect five stamps from any McDonald’s Drive-Thru restaurant in Malaysia to win a voucher, which entitles the customer to redeem a free menu item.
For more details about the Jalan-Jalan McD campaign and related contest mechanics, please visit www.mcdonalds.com.my/jalanjalanmcd