Moët & Chandon celebrates the thrill of coming together this holiday season with radiant displays of the effervescence of its champagnes in an exciting pop up located in Pavilion Kuala Lumpur. The pop up is set up among the luxurious mall’s retail space and will be open for public from 9 December 2021 up until 15 January 2021.
In an exciting new chapter in its long history of generosity and savoir-fête, the House has designed a host of sparkling events around the world that will enrich its legacy of unforgettable celebrations, and ring in a blissful season of togetherness. Friends of the House in attendance will kick off the festivities by raising a glass of Moët Impérial, symbol of the House’s legendary savoir-fête, to support the charitable movement of “Toast for a Cause.”
THE ICON OF EFFERVESCENT CELEBRATIONS
This holiday season, Moët & Chandon has chosen the bubbles of its fine champagnes as a festive symbol that has long been an integral part of the history of the House as an icon of celebration since 1743. It was champagne’s “beautifying” sparkle that seduced Madame de Pompadour, King Louis XV’s confidante, and the royal courts of Europe. It was the very quality that Jean Remy Moët, grandson of the Maison’s founder, championed around the world to express the House’s exceptional winemaking know-how and to share its message of generosity.
Moët & Chandon cheerful effervescence brightened the round-the-world voyage of the iconic hot-air balloon that arrived at Chateau de Versailles in 1993, in time for the grand celebration of the House’s 250th anniversary. It illuminated New York City’s Statue of Liberty in 2006; it lit up the majestic Christmas tree in Cape Town in 2017; and it brought cheer to the star-studded inauguration of the Chateau de Saran in 2019, feting Moët Impérial’s 150th anniversary. These examples, among countless other splendid memorable moments, are engraved in the history of Moët & Chandon.
“The effervescence of Moët & Chandon’s champagnes is the bubbling symbol we have chosen for our celebrations this holiday season, a special ingredient of our champagnes we know will turn personal moments of happiness into a great movement for togetherness,” says Benoît Gouez, Cellar Master at Moët & Chandon. “The art of celebration is imbedded in our know-how, and Moët Impérial is designed to capture the very values of generosity and togetherness dear to the Maison.”
THE EFFERVESCENCE EVENTS
To share the delight of togetherness, Moët & Chandon will host a series of festive events inspired by champagne’s effervescence in over 20 cities including Sydney, Johannesburg, London, Milan, Amsterdam, Madrid, Moscow, Paris, New York and Mexico City. Bespoke events taking place around the world will create jubilant gatherings in the company of Friends of the House where guests will enjoy a vast program of musical performances, immersive experiences in “eternal effervescence” rooms, transforming moments of togetherness into cheerful celebrations.
THE TOAST FOR A CAUSE
Perpetuating a tradition that has made the greatness and generosity of the House, Moët & Chandon invites all those attending its effervescence events around the world to raise a champagne glass and join its charitable initiative of “Toast for a Cause,” debuted in 2009 on
Hollywood’s red carpet.
To usher in the spirit of the holidays, Moët & Chandon is thrilled to introduce https://mywishesvm.moet.com/, an online platform where champagne lovers can record festive video messages and share them with their loved ones to spread a message of joy, even if virtually.
Find out more about #ToastwithMoet #MoetEffervescence pop up and register at https://effervescence.1id.my/ today.
-Please drink responsibly-
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