• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Invited Review
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • HOTEL
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
You are here: Home / Food News / Say “Bonjour, 1664 Rosé!” to 1664’s Newest Wheat Beer

Say “Bonjour, 1664 Rosé!” to 1664’s Newest Wheat Beer

November 22, 2021 By StrawberrY Gal - Food News Leave a Comment

 Fancy experiencing good taste that is uniquely French? Malaysian drinkers seeking a refreshing brew with a unique twist can now say ‘Bonjour!’, or ‘Hello!’ in French, to 1664 Rosé!

1664 Rosé is a premium wheat beer with a hint of raspberry and the newest addition to Carlsberg Malaysia’s wheat beer line-up since the introduction of its best-selling 1664 Blanc in 2011. 1664 Rosé gets its name from its delicately hazy, pink-amber brew as well as its light and refreshing taste with aromatic undertones of fruity raspberry, which is definitely a twist on conventional brews with its unique and distinctive taste profile. 

Malaysia is the second country in Asia to introduce this variant, giving consumers a refreshing addition to wine and lagers on a social night-out or in the comfort of their homes.

Caroline Moreau, Marketing Director of Carlsberg Malaysia commented, “Our 1664 Blanc is the best-selling wheat beer in Malaysia, and now we are excited to share more good taste through the introduction of 1664 Rosé, giving our consumers more choices among wheat beers on the market.”

“We are doubly proud that Malaysia has been selected as the second Asian market after China to welcome this new variant with cheers of ‘Bonjour, 1664 Rosé!’ With its light, refreshing taste and well-balanced flavour, 1664 Rosé caters to a wide range of drinkers seeking more variety and we’re excited to launch this brew just in time for the year-end festive season,” added Moreau.

To introduce 1664 Rosé, Carlsberg Malaysia is offering consumer promotions and an exciting augmented reality experience and contest throughout the launch period.

From 15 November, consumers can take a virtual trip to France – the home of 1664 Rosé – through an immersive augmented reality brew experience simply by tapping on a link or scanning a QR code on 1664’s social media pages on Instagram and Facebook.

After enjoying the virtual introduction and interactive tasting experience of 1664’s newest brew, users can purchase the product directly from e-commerce partners at an introductory price. 

The virtual experience also comes with a special photo filter for users to attempt their best 1664 Rosé selfie, share it through social media, and stand to win a grand prize trip for two to Paris which includes a complimentary stay in a Parisian hotel, in addition to 60 weekly prizes of 1664 Rosé samples to share good taste during this festive season.

Consumers can also enjoy numerous promotions from now until 31 December, with introductory prices at selected supermarkets, hypermarkets, convenience stores, and e-commerce sites. 

At selected bars, restaurants and bistros, any purchase of five bottles, three full pints or 6 half pints of 1664 Blanc will entitle consumers to one free bottle of 1664 Rosé during the campaign period.

1664 Rosé comes in 320ml cans and 325ml bottles and is now available nationwide. Follow @1664BlancMY on Facebook and Instagram or https://1664rose.com/ for more information.

Remember to always #CelebrateResponsibly – if you drink, don’t drive!

Category: Food News



Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • RSS
  • Twitter
Malaysian Foodie

Latest

  • Watercress Valley Steamboat Restaurant @ Cameron Highlands, Pahang May 25, 2023
  • Customise Your Own Mobile Experiences When You Upgrade from Galaxy Note to Galaxy S23 Ultra May 25, 2023
  • Latest addition to Southeast Asia’s fine dining scene, hom, unveils 10-Moments tasting menu May 25, 2023
  • Samsung Galaxy Launches the ONE Esports Mobile App Bringing Exclusive Esports Content to Fans in Southeast Asia May 25, 2023
  • Samsung Galaxy Launches the ONE Esports Mobile App Bringing Exclusive Esports Content to Fans in Southeast Asia May 25, 2023
  • Anantara Convento di Amalfi Grand Hotel Opens On Italy’s Alluring Amalfi Coast May 25, 2023
  • MANDARIN ORIENTAL, ATHENS: A NEW LANDMARK ON THE ATHENIAN COASTLINE May 25, 2023
  • Indonesia’s Top Vitamin Gummy Brand Youvit Enters Malaysia Market May 25, 2023
  • Elephant Bar at Raffles Hotel Le Royal Wins Big in ‘Top 30 Bars Cambodia’ Awards May 24, 2023
  • ANCHOR’S LEGENDAIRY SPREAD JOY, SPREAD LOVE CAMPAIGN RETURNS TO APPRECIATE FOOD DELIVERY RIDERS May 24, 2023
  • Samsung Introduces New Rugged Galaxy Tab Active 4 Pro for Businesses and Frontline Workers May 24, 2023
  • New Healthy Veggies Line Launched by De Lettuce B.E.A.R Featuring Southeast Asia’s First Selenium Bio-fortified Lettuces That Boost Immunity May 24, 2023
  • Tanah Gajah Ubud Goes Back to its Family Roots With ‘The Art of Family Fun’ May 24, 2023
  • MANDARIN ORIENTAL ANNOUNCES NEW LUXURY RESIDENCES IN MADRID, SPAIN May 24, 2023
  • Vietjet announces new route to Kochi and resumes many services in Asia May 24, 2023
  • MANDARIN ORIENTAL, ATHENS: A NEW LANDMARK ON THE ATHENIAN COASTLINE May 24, 2023
  • Fusion Launches Children’s Activities, Special Packages Ahead of Summer Holidays May 24, 2023
  • Secret Recipe Honours Caregivers who are like Mothers to All May 23, 2023
  • BLACK TAP CRAFT BURGERS & SHAKES BRINGS THE NASHVILLE HEAT TO MALAYSIA WITH ITS HOT CHICKEN SANDWICH, AVAILABLE FROM 15 MAY – 15 JUNE 2023 May 23, 2023
  • HEINEKEN Malaysia Presents Star Academy 2023 Where Passion Meets Precision May 23, 2023

Secondary Sidebar

EXPLORE

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2023 Malaysian Foodie