• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Food News / Every Step Counts, Every Meal Matters

Every Step Counts, Every Meal Matters

July 29, 2021 by StrawberrY Gal

 

Heineken Malaysia Berhad (HEINEKEN Malaysia) launched its HEINEKEN Cares programme on 26 July 2021, pledging 150,000 meals to vulnerable communities across Malaysia to help mitigate the negative impacts of a prolonged lockdown.

The HEINEKEN Cares programme, which connects employee wellness with community purpose, is committed to donate 1 meal for every 1,000 steps taken by a HEINEKEN Malaysia employee from now until 31 December 2021. With an overall target of 150 million steps by HEINEKEN Malaysia’s employees collectively, this translates to an expected 150,000 meals to be channeled to communities in need. Roland Bala, Managing Director of HEINEKEN Malaysia said, “The pandemic has taken a toll on many communities, leaving many families without stable income to obtain food and other basic needs. In this challenging period, we reach out with a helping hand to support those in need. Our efforts reflect HEINEKEN’s Brew A Better World sustainability commitment, particularly with social sustainability as a key focus.”

“Through the HEINEKEN Cares programme, every employee can play a part. As every step we take will count towards aid being channeled to our communities. We realise that the lockdowns can have an impact on people’s health as well, so we are excited to launch a programme that keeps our employees motivated to live healthier and exercise more. Knowing that our every step contributes to a bigger purpose will be added motivation for our people,” Roland added.

The HEINEKEN Cares programme will be administered by SPARK Foundation, which is HEINEKEN Malaysia’s CSR arm. The programme brings together eight organisations across Malaysia in a joint effort to deliver food aid to communities affected by loss of income or jobs due to the pandemic. The partners involved include Epic, Dialogue Includes All, PWD Smart Farmability, Soroptimist International Damansara, and the Make It Right Movement in Peninsular Malaysia. In East Malaysia, the HEINEKEN Cares programme will be channeled through Hope Place Kuching in Sarawak, as well as Kupikupi FM and Hopes Malaysia in Sabah.

The type of food aid generally includes cooked meals, groceries, fresh vegetables and fish, and other essentials depending on the needs of the different local communities. Renuka Indrarajah, Corporate Affairs & Legal Director of HEINEKEN Malaysia and Trustee of SPARK Foundation said, “Growing with communities is an important part of HEINEKEN Malaysia’s commitment to social sustainability. As a responsible and progressive corporate citizen, we want to help our communities with their essential needs. By teaming up with our eight partners, the HEINEKEN Cares programme will deliver relief in an effective and sustainable manner, ensuring we do what we can to help over the next few months.” 

“Our corporate and social responsibility efforts through SPARK Foundation are aligned with the United Nation’s Sustainable Development Goals, and we aim to spark positive change in the communities through our projects. We are proud that every HEINEKEN Malaysia employee will get to play a role. Every step counts, every meal matters!”

SPARK Foundation welcomes interested groups or individuals who wish to support the HEINEKEN Cares programme to contact the Foundation via email to [email protected].

Further information on HEINEKEN Malaysia’s sustainability and initiatives can be found at HEINEKEN Malaysia’s official website:https://www.heinekenmalaysia.com/ or SPARK Foundation’s official website: https://sparkfoundation.com.my/

Filed Under: Food News

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • Visit IOI Resort City Debuts Moonique By IOI Festive: Celebrating Mid-Autumn with a Malaysian Soul August 30, 2025
  •  Savour the spirit of National Day with a taste of home @ Crowne Plaza KLCC August 30, 2025
  • Stay Secure This Merdeka with Galaxy A16 5G August 30, 2025
  • Bonia’s New Elegance BNB10872 Blooms with Style August 30, 2025
  • Guinness Kicks Off Football Celebration with the Premier League Trophy in KL August 30, 2025
  • Keibubapaan dan Wang: Membentuk Kanak-kanak Bijak Kewangan di Malaysia August 30, 2025
  • Nestlé La Cremeria Welcomes Bella Astillah To The Ice Cream Family — Taste Her Favourite New Flavours August 29, 2025
  • Making Teh Tarik Great Again: Teh Tarik Nation Honours Heritage, Crafted for Today August 29, 2025
  • Village Grocer Announced Expansion in Johor with New Outlet in IOI Mall, Bandar Putra Kulai. August 29, 2025
  • FREE LOBSTER ROLLS? WORLD LOBSTER DAY IS BACK – AND BIGGER THAN EVER! August 29, 2025
  • Saudi Reinforces Commitment to Malaysia, Driving Visitor Growth Through B2B Trade Show August 29, 2025
  • Syafiq Kyle Kicks Off 12-Month Journey with Kopiko at First Consumer Activation August 29, 2025
  • No Borders, Just Nourishment: “by age 18” Brings Inclusive, Plant-Based Udon to the Heart of Kuala Lumpur August 28, 2025
  • Samsung Galaxy Event: Introducing the Galaxy AI Experience to Our Latest Innovations August 28, 2025
  • Kajin Sri Petaling: The Art of Smoke and Simplicity in Japanese Char Dining August 27, 2025
  • Celebrate Merdeka with MFM August 27, 2025
  •  Domino’s Pizza – We have a Crazy Merdeka Deal August 26, 2025
  • Galaxy Tab S10 Lite: A Value-Packed Tablet for Everyday Needs August 26, 2025
  • Sodexo and PichaEats Promote Meaningful Cultural Exchange Through Cooking August 26, 2025
  • Nestlé Malaysia Initiates Production of NESCAFÉ Espresso Concentrate in Shah Alam for All Asian Markets August 26, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie