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Home / Lifestyle / Food Product / Nestlé continues innovation streak with launch of Starbucks® Premium Instant/Soluble coffee

Nestlé continues innovation streak with launch of Starbucks® Premium Instant/Soluble coffee

April 24, 2020 by StrawberrY Gal

Craving for my favourite Starbucks Coffee is no longer an issue. I now can have my Starbucks anytime at home now. Today, Starbucks release their NEW compelling segment which is the Starbucks® Premium Instant (Soluble) coffee. The new range consists of Medium Roast and Dark Roast coffees, as well as a variety of coffee beverages. Available in multi-serve tins and single-serve formats, the products combine the unrivaled expertise and heritage of Nestlé in the instant coffee segment with the unique signature premium taste of Starbucks®. 

From April 2020, consumers will be able to enjoy high quality Starbucks® coffees in a convenient instant/soluble format, at home. This comes after Nestlé Malaysia introduced Malaysians to the exciting ‘Starbucks® at Home’ coffee last September 2019. The range was made up of 11 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks® capsules developed using Nescafé Dolce Gusto proprietary coffee and system technologies. The products were the first innovation jointly developed by Nestlé and Starbucks® after the two companies formally created a global alliance allowing Nestlé to expand its coffee portfolio, beyond Nescafé and Nespresso, adding another iconic brand, Starbucks®.

The Medium Roast is a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts, while the Dark Roast is a fuller-bodied, bold Latin American coffee with a sweet roast flavor and notes of delicious dark chocolate.

The new coffee beverages are directly inspired by signature Starbucks® beverages, available in Cappuccino, Caffè Latte, Caffè Mocha and Caramel Latte. And now, we can enjoy the high-quality Starbucks® premium instant coffee range, as it is a great solution to recreate the signature Starbucks® beverage with no preparation hassle. It has never been easier to be your own Barista.

The ‘Starbucks® at Home’ Premium Instant (Soluble) coffee range will be available on Lazada and Shopee as well as selected retailers and supermarkets. And not to forget, you can have the Medium Roast is a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts, while the Dark Roast is a fuller-bodied, bold Latin American coffee with a sweet roast flavor and notes of delicious dark chocolate.

The ‘Starbucks® at Home’ Premium Instant (Soluble) coffee range will be available on Lazada and Shopee as well as selected retailers and supermarkets

Filed Under: Food Product, Food Review, Invited Review

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