It is time to celebrate the auspicious year with something more special. And this time, we are spending our chinese new year in more ways where we have them with the bountiful of summer fruits from Australia.
From peaches to plums, nectarines and apricots, Australian summer fruits are inseason now and are a delightful celebration of colours and flavours. Chinese New Year and Valentine’s Day will be all that much sweeter with these tasty luscious fruits. To mark the New Year and upcoming season of merriment, Taste Australia launched the “Celebration of Flavours” campaign at AEON Metro Prima today. Taste Australia is the whole-of-horticulture brand used by industry and Hort Innovation to help increase the profile, sales and consumption of premium horticulture products in key export markets.
As consumers prepare to Huat Ah and toss the Yee Sang high and wide to usher in prosperity and happiness this Chinese New Year, the campaign is aimed at inspiring consumers to level up the celebrations with exciting ways to enjoy these delicious summer fruits. Taste Australia, engaged Celebrity Masterchef, Abang Brian to kickstart the season with great recipes that Malaysians will love.
And during the launch, Abang Brian brings you with the unconventional Yee Sang recipe made
sweeter and healthier with Australian summer fruits, such as succulent Australian White and Yellow Peaches, White and Yellow Nectarines, and Black, Red and Dapple Plums.
“The flavours of these stone fruits are incomparable – some sweet, some tart, and the combined flavours in a recipe such as Yee Sang is simply divine,” said Abang Brian as he sliced and assembled the Aussie summer fruit Yee Sang. He went on to explain that stone fruits such as nectarines, peaches, plums and apricots have cultural significance for Chinese New Year as the fruits symbolise long life and prosperity.
The celebration of flavours didn’t end there as Abang Brian shared a recipe for Romantic Peach and Chocolate Trifle layered lovingly with juicy peaches and white chocolate cream, decorated with peaches and red plum. Perfect for a romantic Valentine’s Day dinner or a Chinese New Year dinner party.
Mr Liew Kong Cheng, Business Development Manager of Austrade Malaysia, explained that Australian produce are usually highly sought after due to their deeper flavours and freshness. He added that thanks to Australia’s warm climate and hot summers, the stone fruits come out sweeter and juicier. The proximity to Asia also ensures Malaysians have access to Australia’s freshest seasonal produce.
For those who are not aware these fruits can be enjoyed in various ways and they are such an indulgence whether you can have them like a snack on its own, or sliced up in n fruit or leafy salads, delectable in baked and fresh desserts, perfect with creamy ones, great stewed, grilled, poached, pureed, baked or sautéed, and make excellent jams, chutneys, pickles, compotes and sorbets. It combines beautifully with so many recipes creating a joyous celebration of flavours
These fruits also make perfect gifts as their round shape and gold and red hues are said to symbolize prosperity and bring the recipient good fortune throughout the year. To see the
Taste Australia campaign in action and try the flavoursome summer fruits, head down to participating retailers including Jaya Grocer, Village Grocer & AEON supermarkets.