Strongbow Apple Ciders collaborates with three of Malaysia’s well-known champions of nature in design, comes together in a unique interactive experience that examines the human relationship and connectivity with nature. Strongbow’s “Refreshing by Nature” brings together first of its kind ideas by renowned architect Dato’ Dr. Ken Yeang, collective of sustainability creators Biji-Biji Initiative and leading terrarium makers Ohsum Mossum, breathing nature into the city, providing the balance of nature and freshness in urban living. The
“Refreshing By Nature” experience is happening at the Ground Floor Concourse of 1 Utama Shopping Centre (Old Wing) till Sunday, 29 th July 2018.
Intended to bring people and nature together in an exciting and interactive way, the space creators were presented with the unconventional opportunity to express their interpretation of the brand’s proposition of “Refreshing by Nature”. The result: an experience that brings together fresh ideas and perspectives on how urbanites can reconnect with nature. Set in one of the busiest shopping centers in the city, offers visitors an ‘escape’ with nature, illustrates how Strongbow brings the optimism of nature – through the apples harvested in the orchard, to our lives in the city – it naturally refreshes and connects people between the two worlds.
“The energy the city gives, the city takes too. We need to connect with nature to refresh our minds and keep our connections real. But we believe that urbanites do not need to leave the city to be refreshed by nature,” said Jiri Rakosnik, Marketing Director of Heineken Malaysia Berhad.
“Collaborating with these innovative minds has been an exciting endeavor and their take on “Refreshing by Nature” is both refreshing and enriching. Their creations allow consumers to connect more naturally with others and make the most of their city life.” Strongbow Apple Ciders announces its new, global communication campaign, featuring a new tagline, Refreshing by Nature. Emphasizing what cider is – turning real apples into a deliciously refreshing drink – as well as Strongbow’s brand proposition, offering a new outlook on city life.
The campaign will be rolled out nationwide, running across digital, print and trade activations. A limited time offer of 6-bottle variety pack consisting of all three Strongbow Apple Ciders flavours and two complimentary glasses is available at major hypermarkets and supermarkets. The refreshing taste of Strongbow Apple Ciders can also be enjoyed at most bars, pubs and restaurants. Get a complimentary ice bag with purchase of four bottles or glasses to keep your Strongbow perfectly chilled!
The “Refreshing By Nature” experience is open to the public from Wednesday, 25 th July 2018 until Sunday, 29th July 2018 from 10:00 AM to 10:00PM and is located at the Ground Floor Concourse of 1 Utama Shopping Centre (Old Wing). Everyone is invited to experience the harmony of nature with city lives.
More information on Strongbow Apple Ciders’ website (www.strongbow.com). Keep updated by following the Facebook page (www.facebook.com/strongbow.my) and Instagram page
(@Strongbow_MY), as well as hashtags #StrongbowMY #RefreshingByNature
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