World Environment Day is the biggest annual event for positive environmental action. It is celebrated every June 5th. The theme for this year’s celebration is Connecting People to Nature, that reminds us that we are part of nature and depend on it, while forwarding the call to protect the Earth that we share.
Responding to the call, Botaneco Garden a brand of hair and body care products made from an innovative and sophisticated blend of botanical ingredients and eco-certified oils, in collaboration with the Malaysian Nature Society, has launched the ‘Plant A Seed, Grow A Forest’ campaign.
The ‘Plant A Seed, Grow A Forest’ campaign will see one percent of all Botaneco Garden products sold throughout the month of June channelled to the Malaysian Nature Society’s mangrove reforestation efforts in Kuala Selangor.
The Malaysian Nature Society (MNS) is Malaysia’s largest and oldest non-government environmental organisation. MNS’ focus is to conserve Malaysia’s diverse habitats, protecting the nation’s natural heritage especially ecologically sensitive landscapes. Mangrove forests are classified as ecologically sensitive landscapes.
Mangroves present many intrinsic benefits to the ecosystem. They provide shelter and food for aquatic and marine animals, and migratory shorebirds, serve as a deterrent to storm surges, tides and currents, reduce water pollution and prevent soil erosion in coastal communities.
Botaneco Garden products include the Organic Argan & Virgin Olive Oil, Organic Inca Inchi & Aloe Vera as well as the revolutionary Trio Oil range. The collection comprises of the body care collection of Body Wash, Body Butter, Exfoliating Bath, Hand Cream, Body Lotion, and hair care collection of Hair Shampoo, Hair Conditioner and Hair Serum. It is available, nationwide, exclusively at Guardian, and at the Guardian e-store. There are more than 400 Guardian outlets nationwide.
According to Guardian Malaysia Sdn Bhd, Marketing Director, Ms Christina Low, Botaneco Garden’s support for World Environment Day is an ideal fit with the brand’s philosophy and the lifestyle and concerns of its consumers.
“Botaneco Garden has a strong user base of informed, eco-conscious consumers who prefer natural beauty solution. The collection is a performance line with eco-certified ingredients that is affordably priced yet environmentally and ethically produced, to suit consumers who want natural, organic beauty solutions that reduce their exposure to harmful chemicals. The ‘Plant A Seed, Grow A Forest’ campaign with MNS to assist with reforestation efforts in Kuala Selangor is a good fit for us and for our consumers. This is why we are running it for the whole month,” Ms Low explained.
She said that the brand had set a target to replant 200 mangrove trees from the funds raised.
“We hope that consumers will embrace the World Environment Day 2017 message of People Connecting with Nature and show their support for the ‘Plant A Seed, Grow A Forest’ campaign.
The formulation of Botaneco Garden collection is free from harmful ingredients such as parabens, soap, colourants and silicone giving consumers who are health-conscious and environmentally-friendly, peace of mind. It is dermatologically tested and proven.
The Malaysian Nature Society’s Executive Director, Mr I.S Shanmugaraj Subramaniam said that support for environmental causes is Malaysia, and that brands such as Botaneco Garden were helping in creating awareness and providing platforms for consumers to participate and contribute.
“The awareness of the importance of mangroves to the riverine and tidal ecosystem is not high. Efforts such as the ‘Plant A Seed, Grow A Forest’ campaign by Botaneco Garden and MNS take this vital message to the public, and make it ‘real’. Consumers get to support the effort and can visit Kuala Selangor to Connect with Nature, and to see how their support of Botaneco Garden has helped to grow a forest,” Mr Shanmugaraj said.
The Kuala Selangor Nature Park, is home to 150 species of birds, small animals, fish, amphibians, and reptiles such as Smooth Otters, Silvered Leaf-monkeys, Long-tailed Macaques and more. However, illegal mangrove extraction has put this habitat at risk, and reforestation is necessary.
The Botaneco Garden ‘Plant A Seed, Grow A Forest’ campaign begins on June 1st, 2017 and ends on June 30th, 2017. Head to your nearest Guardian store to support this campaign.
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