For this upcoming CNY, brings up the culture of respect and bring some love to your parents, loves ones, friends, and business partners. This year  BRAND’S® Chinese New Year line up of gift boxes and hampers pays tribute to this ancient tradition to usher in a year of good health and fortune.

BRAND’S® attractive 2017 Chinese New Year range features a variety of combinations of its top selling nutritious products – BRAND’S® Essence of Chicken, BRAND’S® Essence of Chicken with Cordyceps and BRAND’S® Bird’s Nest range – to suit any budget and complement every visit with the perfect gift. Priced from RM 60 onwards, one can easily get some gift for their loves one with the budget they have.

Choosing BRAND’S Essence Chicken had been known for their great benefits where they BRAND’S® Essence of Chicken is backed by over 40 scientific papers and clinical studies which shows improved levels of memory by up to 15%, enhanced concentration by 22%, and increased metabolism up to 16% to improve energy levels.

To improve the immune and respiratory system, BRAND’S® Essence of Chicken also comes enhanced with Cordyceps, which has made it a top seller in the herbal range while BRAND’S® mineral rich bird’s nest sourced from 100% pure cave nest and high altitude caves is popular among the ladies for restoring the skin to eternal youthfulness.

Ranging from handy 5-bottle gift packs and auspicious 8-sided octagon boxes to the imperial BRAND’S® Treasure Box which contains 24-bottles of nutritious goodness for mind, body and skin, the festive combinations are priced from RM37 – RM318 to delight both givers and recipients during the Chinese New Year visits.

The vibrant gift boxes will be an auspicious addition to the house as bright colours are used to attract good luck, while the pretty peony flowers symbolise prosperity, good fortune, nobility, honour and wealth during this period.

For added luck, consumers will receive a golden Limited Edition BRAND’S® Precious Fortune worth RM16.80 this December if they purchase RM100 and above of the BRAND’S festive range in a single receipt before the end of the month. Symbolising wealth, the special edition makes for a lucky ornament in the house.

“Visiting loved ones during Chinese New Year is not complete without bearing auspicious gifts and this year, BRAND’S® invites you to share the gift of health, as there is no greater blessing and good fortune than good health. Our extensive range allows consumers to choose from a variety of gift pack and hampers to suit all budgets while ensuring that the recipient will be nourished through our quality products,” said Koh Joo Siang, Vice President and General Manager of Cerebos Malaysia.

“This year our campaign revolves around the imperial blessings bestowed for good health and prosperity with a modern twist to acknowledge tradition while keeping things contemporary for our young consumers”, added Koh during the launch.

The BRAND’S® Chinese New Year 2017 product range is available at selected Chinese medical halls and leading pharmacies, supermarkets, and hypermarkets nationwide. For more information, visit BRAND’S® Smart Living on Facebook or call BRAND’S® Customer Care Line at 1-300-228-300.

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