When one thinks of pleasure, one cannot help but to think of MAGNUM ice cream. Reputed as the global purveyor of premium chocolate ice cream indulgences, MAGNUM has proven to us that not only is it an ice cream brand of the utmost quality, but also one that excites our emotions with its range of decadent flavours.
Personalities are expressed through our moods on an everyday basis, moving through a pantone chart of emotions and more often than not, colours rightly reflect whatever we are feeling. For instance, Pink represents fun, playful and spontaneity. Black stands for elegance, classiness, and sophistication. While dressing up in both colours can be a way to express what we really feel today, personal moods can now be expressed through the ice cream of your choice, thanks to MAGNUM’s latest offerings, MAGNUM PINK & MAGNUM BLACK.
An enticing treat that will win the hearts of every Pleasure Seeker, MAGNUM PINK boasts lush, silky Pink Pomegranate flavoured ice cream with delicate swirls of Pomegranate sauce. On the outside, a pearlescent layer of world-renowned Pink Belgian chocolate carefully envelopes every inch of the ice cream. Moreover, the tanginess of Pomegranate and the inviting Pink hue certainly reflects fun, exuberance and playfulness.
On the other hand, MAGNUM BLACK certainly embodies true sophistication. An intense Black Espresso swirled through smooth vanilla ice cream and covered in a thick layer of premium dark Tanzanian Chocolate, creating a supreme and redefined taste that appeals to both gourmet coffee and chocolate lovers alike.
“The new MAGNUM PINK & BLACK are specially created to reflect the different consumer personalities,” says Mr Rakesh Mohan, Unilever Chairman of Malaysia, Singapore, Myanmar, Cambodia & Laos. “From its taste to the colour, every aspect of the ice cream is meticulously detailed to meet each facet of different consumer personalities so that all Pleasure Seekers are able to enjoy their favourite ice cream depending on how they feel on any given day.”
“Our new campaign captures the essence of luxurious indulgence which consumers associate MAGNUM with, whilst communicating the two new ice creams that are perfect for different moments,” shares Mr Rakesh Mohan.
Held at Aloft Kuala Lumpur, the new ice creams were launched in a super chic Pink and Black party. Mood was certainly the theme of the day, prevalent from the entrance right into the venue hall. To start with, guests were warmly greeted with a personalised sensor tag wristband. The wristband was used throughout the event, whereby guests could tag onto four customised Pink & Black stations and opt for their mood colour of the moment. These moods were then accumulated and showcased on MAGNUM’s magnificent stage, giving live updates on what the MAGNUM mood of the night was at that moment.
To start with, guests participated in a fun interactive mood test at the MAGNUM MOODOLOGY kiosk which in result, determines whether they are feeling Pink or Black at that time. As guests entered the ballroom, they were greeted with more mood-related activities such as the striking MAGNUM PINK & BLACK PLEASURE BAR that served drinks and desserts inspired by the two new ice creams. Besides that, a MAKE MY MAGNUM station was available for those who were interested in personalizing their own MAGNUM PINK & BLACK ice creams with special launch exclusive Pink and Black toppings. Guests were also able to take their own personalised Pink & Black photos at the MAGNUM MOMENT photobooth.
The evening then kicked off with a welcoming speech delivered by Nadia Heng followed by a speech by Mr Rakesh Mohan, Unilever Chairman of Malaysia, Singapore, Myanmar, Cambodia & Laos.
“We strive to give the best to our consumers by constantly innovating. Pleasure and luxury have no boundaries, and neither does Magnum ice cream. We love our followers and our fans, and we will never stop bringing more pleasures in new and unique ways,” says Mr Rakesh Mohan.
A dynamic video mapping dance performance wowed the guests as they showcased both PINK and BLACK moods via motion, tempo and light effects, leading up to the unveiling of the new MAGNUM PINK & MAGNUM BLACK. As guests got to enjoy the two new unique flavours, they were also entertained by interlude performances starting with renowned violinist Dennis Lau who took the stage by performing a special medley that reflected the elements and moods of Pink and Black. The event concluded with another powerful performance by Ning Baizura, Malaysia’s songstress singing a medley of Pink & Black beats. Music and ice cream aside, guests did not leave empty handed as they were also presented with customised door gifts that matched the mood on their sensor tag wristbands.
With the launch of MAGNUM PINK & MAGNUM BLACK, MAGNUM’s reputation as one of the world’s most premium chocolate and ice cream brand is incomparably sealed, subsequently marking another milestone in its expansive band history. A host of roadshows and in-store promotions are set to take place to introduce the two new variants and to create more engagement with Malaysia’s Pleasure Seekers.
MAGNUM PINK and MAGNUM BLACK are now available in two packages; a single 80ml stick at RM4.50 each and a multipack of three 80ml sticks per flavour at RM13.50 per pack. Both packages are available in all major retailers and supermarkets. To discover more on MAGNUM PINK and MAGNUM BLACK and your MAGNUM Mood Colour of the Moment, visit www.MagnumPinkandBlack.com.my. For live updates, please visit MAGNUM Malaysia official Facebook page at https://www.facebook.com/MagnumMalaysia and Instagram page at https://www.instagram.com/Magnum_My
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