NESTLÉ ICE CREAM, the leading ice cream manufacturer in Malaysia revealed the all new NESTLÉ MILO® Frozen Confection at a media launch event held at Menara Surian.
MILO® first introduced in 1950, and since then, it has become a well-loved beverage to Malaysians young and old, with its promise in fuelling us with positive energy all day. The introduction of the NESTLÉ MILO® Frozen Confection by NESTLÉ ICE CREAM will further continue its mission for being the trusted brand in households nationwide.
Malaysians have many ways to enjoy the nourishing goodness of MILO® weather by having a nice big spoonful of it right into their mouth, sprinkling MILO® into condensed milk sandwich, the MILO® dinosaur, a concoction of milo ice sprinkled with spoonful of delicious goodness, and last but not least NESTLÉ MILO® Frozen Confection the popsicle.
Ms. Yit Woon Lai, Business Executive Manager of Ice Cream Business Unit, Nestlé (Malaysia) Berhad said, “As Malaysians, we resonate so well with MILO®, from drinking for morning breakfast to consuming it in the afternoon at work. That is why it gives me great pleasure to introduce an all-new addition of our favourite brand – the NESTLÉ MILO® Frozen Confection.”
Ms. Yit further commented that ice cream lovers of any age would now have the opportunity have two of their favourite treats – MILO® and frozen confection, combined into one mouth-watering indulgence.
“NESTLÉ ICE CREAM is known for its quality, is not only passionate about nutrition but is also an ice cream treat that makes life a little sweeter and refreshing. We pride ourselves in using the highest quality ingredients to produce the best-tasting ice creams for our consumers. This is what sets us apart from our competitors,” added Ms. Yit.
The launch event themed around “Nostalgia” evoked a reminder for all guests of their most cherished MILO® experience. During the event, members of media had the opportunity to walk away with exciting prizes in the form of a MILO® branded mini fridge, as well as participated in activities centred on the theme of the launch event.
Representatives from Nestlé (Malaysia) Berhad present at the media launch included Ms. Yit Woon Lai; Business Executive Manager of Ice Cream Business Unit, Mr. Khoo Kar Khoon, Communications Director, and Ms. April Wong, Consumer Marketing Manager of Dairy Business Unit (MILO).
NESTLÉ MILO® Frozen Confection has been made available in stores as of 1st January 2016. Malaysians can purchase NESTLÉ MILO® Frozen Confection at the price of RM1.50.
For more information on Nestlé, visit Nestlé’s website at http://www.nestle.com.my or Nestlé’s Malaysia Facebook page at https://www.facebook.com/Nestle.Malaysia.