Global Sports Brand PUMA partners with one of New York City’s trusted names in streetwear, RISE NYC, for the “New York Is For Lovers” footwear project featuring the classic PUMA Blaze of Glory.
New York Is For Lovers celebrates the unique ambiance of the city that RISE calls home. Quite often New York is seen rude or brash from the outside, however, at its very core, its triumphed through tragedy, overcame obstacles and have shown so much willingness to give, through warmth and compassion.
RISE NYC co-founder, Chase Ceparano worked with PUMA to pay homage to the city where he grew up in and how it embraces all the lives affected from the fight with HIV/Aids. Chase adds, “I love New York is more than just a slogan for shopping bags, it’s a way of life. To love New York is to love New Yorkers, all New Yorkers. Every banker, busker, and bus boy. By educating each other and looking at these issues honestly and seriously we are fighting to erase stigma, empower our friends, and remember the ones we’ve lost. To really know someone is to love them. We invite you to know those engaged with us in this fight.”
“New York Is For Lovers” Blaze of Glory is featured in a solid rich leather execution with overlays in suede and collar in techy mesh. The two-tone laces and speckled midsole speak true sneaker language where the twist is coming through the heart-shaped laser cut panel and the laces jewels with the personalized message.
The RISE for PUMA “New York Is For Lovers” Blaze of Glory drops 19th December at Solewhat priced at RM530.