• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Lifestyle / KIDS / PUMA TO FEATURE SESAME STREET CHARACTERS ON SHOES, SHIRTS AND BAGS

PUMA TO FEATURE SESAME STREET CHARACTERS ON SHOES, SHIRTS AND BAGS

May 7, 2015 by StrawberrY Gal

PUMA has signed a licensing agreement with non-profit educational organisation, Sesame Workshop, that will see the sports company launch co-branded footwear, apparel and accessories collections for their main characters such as Elmo and the Cookie Monster.

Under the terms of the two-year worldwide deal, PUMA will produce four co-branded collections that celebrate the natural synergies of entertainment and sport. Sesame Street product ranges will span all age groups starting with toddlers.

“Sesame Street has been popular for several generations and kids in over 150 countries around the globe love its characters as much as they love PUMA products. Sesame Street helps kids learn, grow and reach their full potential, always in a playful manner, and in PUMA Kids products you can always play. I call it the perfect match!,” said Reinhard Dischner, General Manager Business Unit Fundamentals and Kids at PUMA.

“Our mission is to help kids grow smarter, stronger, and kinder, and our content encourages healthy habits. We are thrilled to work with PUMA and offer families more ways to incorporate their favorite Sesame Street characters into their active lives,” said Risa Greenbaum, Assistant Vice President, International Licensing, Sesame Workshop.

Joachim Knödler, Managing Director CPLG Germany, which has the licensing rights of Sesame Street for Germany, Austria and Switzerland, said: “We are proud that we have been able to connect a high value sports and lifestyle brand such as PUMA with the worldwide well-known property Sesame Street!”

The first PUMA Sesame Street co-branded collections will launch in Spring/Summer 2016 and will be available from January 2016 through a vast retail distribution network that will include PUMA stores, PUMA ecommerce sites, department stores, sports retailers and specialist footwear stores and independents worldwide.

Filed Under: KIDS, Lifestyle, Parenting Tagged With: Puma

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • Bigger, Bolder, BRAVIA: Sony Unveils 98” BRAVIA™ 5 in Malaysia, Redefining the Home Cinema Experience July 5, 2025
  • Green View Seafood and the Legendary Sanghar Noodles of Petaling Jaya July 4, 2025
  • A New Chapter for Ibu Ruby’s: Boldly Indonesian, Deeply Familiar July 4, 2025
  • Pioneering the Foldable Revolution: From Concept to Reality July 3, 2025
  • LUMOS TABLET Review: Top Quality from just RM499!  July 2, 2025
  • Wake up to feel-good mornings with limited edition Selamat Pagi Nutella jars July 2, 2025
  • Cadbury Dairy Milk Gets an Upgrade: Richer, More Chocolatey Recipe to Delight Malaysians! July 2, 2025
  • Lexis Hotel Group Unveils “7 Wonders for 7.7 Deals” July 2, 2025
  • The Game Has Begun: Samsung Turns MRT Trains into a Moving Playground Starting Today July 2, 2025
  •  YEONJUN of TOMORROW X TOGETHER (TXT) is Somersby’s New No-Nonsense Ambassador July 2, 2025
  • Guinness Is On the Hunt for Malaysia’s First-Ever ‘Chief Pint Officer’ (CPO)! June 30, 2025
  • Oishii Innovations Group Celebrates 10 Years, Expecting to Giveaway up to RM250,000 worth of free meals June 30, 2025
  • Michelin Star Modern Indian Coastal Dining Redefined: JHOL Debuts in Kuala Lumpur June 30, 2025
  • A Taste of Negeri Sembilan @ Hotel Royal Signature June 30, 2025
  • An Afternoon in Style: Shangri-La Kuala Lumpur Celebrates 40 Years with Fashion and Tea June 30, 2025
  • Modern Malaysian Cuisine Reimagined at ATAS, The RuMa Hotel Kuala Lumpur June 29, 2025
  • Breakfast & Thieves: Where Global Brunch Meets Local Soul in Bangsar June 28, 2025
  •  Lotus’s Malaysia Ignites Savings with Fiery Return of Harga Hangat Campaign! June 26, 2025
  •  Samsung Encouraging Users to Activate Latest Anti-Theft Features to Help Tackle Phone Theft June 26, 2025
  • The Screen You Can’t Unsee – Once You Go Premium, You’ll Never Go Back June 26, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie