In celebration of their 10 Years of Partnership with Ferrari and ahead of this weekend’s Malaysian Formula One (F1) Grand Prix, PUMA has launched the new Ferrari Premium Collection, a capsule range celebrating the 10 Year Anniversary of PUMA’s partnership with Ferrari at their exclusive Pop-Up Store in Sunway Pyramid (Orange Concourse).
The lifestyle collection features 10 high-end pieces, inspired by the racetrack and made in Italy with beautiful craftsmanship. The result is a special edition product series that combines sophistication and sport, bringing the spirit of Scuderia Ferrari to this range of apparel, footwear and accessories.
In 2005, PUMA first partnered with Ferrari and embarked on a new era of motorsport inspired lifestyle product collections. A decade later, PUMA is celebrating this partnership and the shared values that define it. Passion, speed and innovation are at the heart of a series of special edition product collections that exude the spirit of the Scuderia Ferrari Team. PUMA with its brand mission and Ferrari through its aspiration for success are Driven To Be Faster.
PUMA has taken classic tailored styles and re-designed them through a sports infused lens. The innovative world of Scuderia Ferrari inspires each item in the collection, with design elements such as ergonomic cut lines, mesh bonding and advanced construction techniques featuring throughout the range.
Key pieces from the Ferrari Premium Collection include:
SF Premium Leather Jacket
This jacket is the pinnacle apparel piece within the Ferrari Premium Collection, made in Italy with premium leather and designed for a performance lifestyle. It’s bonded with mesh, utilising an advanced construction technique to increase comfort. Inside and out, particular attention has been paid to the finer details such silicon embossing, and rich trims.
SF Premium Sport Jacket
This water-repellent hooded sport jacket features 3-layer bonding technology with interior thermo-taped seams to keep you light and dry in all conditions. Bonded underarm eyelets provide ventilation while the ergonomic cut and adjustable hem with draw cord enhance freedom of movement. Reflective bonding tape around the pocket and hood enhance visibility and low light conditions.
Ferrari Premium Attaché
The Ferrari Premium Attaché is a smart and modern bag, merging high quality Italian leather with technical detailing. It incorporates sophisticated craftsmanship with a 3M silver reflective zip and crisp embossed branding which combine the exclusiveness and performance of Scuderia Ferrari.
Ultimate SF 10
The Ultimate SF 10 shoe has a clean silhouette and modern styling that will bring finesse to every look. It is made in Italy from Italian full grain leather and features advanced details for enhanced comfort, including a heel stabilizer inspired by Ferrari interior seating. The external heel counter features a tonal 3M reflective stripe for better visibility in low light conditions. Lace loops are treated with a waxed finish for a sophisticated performance touch while the PUMA Formstrip is executed in a very subtle laser etching execution on both lateral and medial side.
The Ferrari Premium Collection is available at all PUMA outlets as well as the exclusive PUMA Pop-Up Store from now till 6 April 2015. For more information, please check www.puma.com
There will also be contests run for all fans out there, namely the ‘PUMA – Ferrari 10th Anniversary Photo Contest’ and ‘Gear up for F1 with Fox Sports and PUMA’.
Contest mechanics outlined:
PUMA – Ferrari 10th Anniversary Photo Contest
Snap a photo of any displayed PUMA 10th Anniversary Partnership Ferrari Premium Collection with yourself at the exclusive Pop-Up Store in Sunway Pyramid (Orange Concourse), and post it on Instagram while linking it to Facebook with hashtags #PUMAFERRARIMY and #DRIVENTOBEFASTER. The Winner stands a chance to win RM1,000 worth of Ferrari Premium Collection.
Gear up for F1 with Fox Sports and PUMA’
In collaboration with Fox Sports, a question will be posted on their Official Facebook page on 27 March 2015, with followers requiring to Personal Message their answers. The Five correct answers will win RM1,000 worth of Ferrari Premium Collection.
To motorsport fans, the 2015 Malaysian F1 Grand Prix will air:
(Live on Fox Sports, Astro Channel 812, 2pm)
(Live on Fox Sports HD, Astro Channel 832, 2pm)