Founded by international celebrity Chef Rosalind Chan, the International Centre of Cake Artistry (ICCA) comes with a well-equipped retail outlet which forms the necessary venue showcasing essential items and ingredients related to all things  primarily connected to cake decorating and baking.

ICCA’s retail centre is the first largest one-stop shop that sells high quality, top-notch imported cake decorating tools, ingredients and all elements related to baking needs.

Featuring latest in cake decorating equipment and tools from England, USA, South America and South Africa, the retail store offers the most complete series in the line up of the renowned cake designing brand, Wilton. With years of experience in the world of cake decorating and baking, the retail outlet captures the attention of loyal customers and patrons with its array of fine cake decorating and designing tools and products.

Wisma ICCA spans over four floors. With its certification and authorization as the first South East Asian, Wilton Method Training hub, the retail store has enjoyed continuous sales margin.

The Asian craze towards desserts and cakes has led people from various walks of life like homemakers, professionals and pastry chefs to spend much time at the retail store, browsing through variety of colourful, unique display of tools, utensils and products involving cake decorating and designing.

From the very fascinating shelf of flavouring bottles to assortment of designing tools such as  Spatulas, Small Rolling Pin, Cake Leveler, Fondant Smoother, Flower Nail, Practice Board, Piping Tips, Tip Cover, Tip Cleaning Brush, Bake-Even Strips and dessert stands, the retail store is a true one stop centre of an upcoming pastry chef or an amateur sugar artist.

The most attention seeking section would be the figurines display. This edible figurine comes in different size, shape, colour, action, posture and facial expression.  The store also provides its customers an array of decorating and designing magazines and other publications, both local and foreign writings, ready to enthral its readers with some of the trendy, best kept secret methods of cake designing and pastry delicacies recipes.

Its workshops and training component classes are all bolstered with high-end, cutting edge designing tools and utensils, which are easily found at the retail store section.

ICCA is the exclusive Malaysia distributor for Wilton, Squires Kitchen and Satin Ice (USA) and Sugar Impressions brand products.

For further information, please contact 03‐6140‐8835 or visit Celebrity Chef Rosalind Chan official fan page at  and ICCA official fan page at


Leave a Reply

Your email address will not be published. Required fields are marked *