• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Food News / SMASHIES BURGER LAUNCHES IN SETAPAK: PRESIDENT BARRACK OBAMA TAKES FIRST BITE AT LAUNCH EVENT

SMASHIES BURGER LAUNCHES IN SETAPAK: PRESIDENT BARRACK OBAMA TAKES FIRST BITE AT LAUNCH EVENT

July 19, 2013 by StrawberrY Gal

There is a new burger sensation in town and its launch today was “smashing”, to say the least, marking the official start of a“burgerlution”. Smashies Burger was officially launched today with Asia’s very own Barrack Obama in attendance.

The political icon representation was in homage to the recent independence day of the United States of America, birthplace of the original ‘Burger’ some 273 years ago. Following intense anticipation, “President Obama” arrived in true presidential style at Smashies Burger in Setapak, Kuala Lumpur, complete with top-level fanfare including his official limo, bodyguards and entourage.

He received his first taste of a Smashies Burger, and officiated the opening  of Malaysia’s newest burger sensation to much excitement and curiosity from passers-by. Fuelled by immediate reaction on social media, curious fans rushed to the scene from as far as the outskirts of Selangor and Kuala Lumpur to catch a glimpse of the icon. Smashies Burger derives its name from the method by which their burgers are made – by smashing a ball of pure, ground beef on a grill, searing in its natural juices to lock in the patty’s natural flavours for that truly distinct taste. To add to the unique experience, the outlet’s burgers feature coloured buns, derived from all-natural ingredients. The names of Smashies’ burgers, too, are anything from ordinary with names like the Annoying Orange burger, the Red Moo burger and the My Mistress burger, among others. Although it draws inspiration from American influence, Smashies Burger is very much Malaysian. It was started by former investment banker, Will Soh. Having spent more than 20 years working in the financial industries both locally and internationally, he gave it all up to pursue his true passion, and started Smashies Burger, to overwhelming support from patrons from all over the country.

“Throughout my academic and professional career in the finance industry, I had the opportunity to travel to many countries around the world. While I was in the UnitedStates, I discovered that there was nothing like a good, wholesome, juicy, mouthwatering burger. During my career, I would reminisce  being in the company of great friends, having fun over a delicious burger. That’s the experience I wanted to create with Smashies Burger, and I hope many more memories will be made here,” explained Soh. He added that since opening its doors to the public, Smashies Burger’s quirky Facebook page had received numerous ‘likes’ and fans from patrons, some of whom have become regulars and spread the word to their friends in turn. He also said that given to the popularity of his burgers, he may consider opening up a second branch in Petaling Jaya within the next six months, following requests and feedback from customers. Smashies Burger is located in Metro Genting on Jalan Genting Klang in Setapak. More information about the outlet can be obtained on its Facebook page at www.facebook.com/SmashiesBurger

Filed Under: Food News

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • JIN TING WAN IGNITES A NEW ERA OF CANTONESE CUISINE July 8, 2025
  • CELEBRATE THE MID-AUTUMN FESTIVAL WITH MOONLIT STRAITS ELEGANCE BYPENANG MARRIOTT HOTEL July 7, 2025
  • The City’s Talking (and Guessing): Galaxy AYE Stunts Blows Up Online – and 30 Galaxy Tabs Are Up for Grabs! July 7, 2025
  • Beyond Sightseeing: Unusual Digital Hobbies to Try in Malaysia July 7, 2025
  • Where Japan Meets Italy on a Plate: Hokkaido Table at The Exchange TRX Elevates Fusion Dining in KL July 7, 2025
  • Leonhart Energy Coffee: A truly powerful and distinctive product, delivering on both quality and flavour July 7, 2025
  • Introducing the All-New Cream-O Strawberry! Berry ONZ in Every Bite! July 7, 2025
  • Discover Come True Café at 1 Utama: Healthy Taiwanese Meals, Stunning Soufflés & A Mission That Matters July 6, 2025
  • Bigger, Bolder, BRAVIA: Sony Unveils 98” BRAVIA™ 5 in Malaysia, Redefining the Home Cinema Experience July 5, 2025
  • Green View Seafood and the Legendary Sanghar Noodles of Petaling Jaya July 4, 2025
  • A New Chapter for Ibu Ruby’s: Boldly Indonesian, Deeply Familiar July 4, 2025
  • Pioneering the Foldable Revolution: From Concept to Reality July 3, 2025
  • LUMOS TABLET Review: Top Quality from just RM499!  July 2, 2025
  • Wake up to feel-good mornings with limited edition Selamat Pagi Nutella jars July 2, 2025
  • Cadbury Dairy Milk Gets an Upgrade: Richer, More Chocolatey Recipe to Delight Malaysians! July 2, 2025
  • Lexis Hotel Group Unveils “7 Wonders for 7.7 Deals” July 2, 2025
  • The Game Has Begun: Samsung Turns MRT Trains into a Moving Playground Starting Today July 2, 2025
  •  YEONJUN of TOMORROW X TOGETHER (TXT) is Somersby’s New No-Nonsense Ambassador July 2, 2025
  • Guinness Is On the Hunt for Malaysia’s First-Ever ‘Chief Pint Officer’ (CPO)! June 30, 2025
  • Oishii Innovations Group Celebrates 10 Years, Expecting to Giveaway up to RM250,000 worth of free meals June 30, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie