There is a new burger sensation in town and its launch today was “smashing”, to say the least, marking the official start of a“burgerlution”. Smashies Burger was officially launched today with Asia’s very own Barrack Obama in attendance.
The political icon representation was in homage to the recent independence day of the United States of America, birthplace of the original ‘Burger’ some 273 years ago. Following intense anticipation, “President Obama” arrived in true presidential style at Smashies Burger in Setapak, Kuala Lumpur, complete with top-level fanfare including his official limo, bodyguards and entourage.
He received his first taste of a Smashies Burger, and officiated the opening of Malaysia’s newest burger sensation to much excitement and curiosity from passers-by. Fuelled by immediate reaction on social media, curious fans rushed to the scene from as far as the outskirts of Selangor and Kuala Lumpur to catch a glimpse of the icon. Smashies Burger derives its name from the method by which their burgers are made – by smashing a ball of pure, ground beef on a grill, searing in its natural juices to lock in the patty’s natural flavours for that truly distinct taste. To add to the unique experience, the outlet’s burgers feature coloured buns, derived from all-natural ingredients. The names of Smashies’ burgers, too, are anything from ordinary with names like the Annoying Orange burger, the Red Moo burger and the My Mistress burger, among others. Although it draws inspiration from American influence, Smashies Burger is very much Malaysian. It was started by former investment banker, Will Soh. Having spent more than 20 years working in the financial industries both locally and internationally, he gave it all up to pursue his true passion, and started Smashies Burger, to overwhelming support from patrons from all over the country.
“Throughout my academic and professional career in the finance industry, I had the opportunity to travel to many countries around the world. While I was in the UnitedStates, I discovered that there was nothing like a good, wholesome, juicy, mouthwatering burger. During my career, I would reminisce being in the company of great friends, having fun over a delicious burger. That’s the experience I wanted to create with Smashies Burger, and I hope many more memories will be made here,” explained Soh. He added that since opening its doors to the public, Smashies Burger’s quirky Facebook page had received numerous ‘likes’ and fans from patrons, some of whom have become regulars and spread the word to their friends in turn. He also said that given to the popularity of his burgers, he may consider opening up a second branch in Petaling Jaya within the next six months, following requests and feedback from customers. Smashies Burger is located in Metro Genting on Jalan Genting Klang in Setapak. More information about the outlet can be obtained on its Facebook page at www.facebook.com/SmashiesBurger