Roaster enthusiast who are constantly on the lookout for a new selection of roasters, do not have to look any further! The Roaster Expert, Kedai Ayamas recently introduced its latest innovation, the Briyani Roaster. Introduce just in time for Ramadan and Hari Raya festivities, the Briyani Roaster promises a decadent of deliciousness for the whole family to enjoy.

Inspired by the Southern Asian recipe, the well-loved tender and juicy Ayamas roaster is marinated with traditional Briyani herb and spices, capturing the classic Briyani taste in each and every bite.

“I am confident that the Briyani Roaster will be well received by our customers, not just for those celebrating Ramadan but also by all Malaysians to enjoy,” said Datuk Ahmad Zaki Zahid, Managing Director, QSR Brands (M) Holdings Sdn Bhd, the operator of Kedai Ayamas.

A whole Briyani Roaster costs RM27.90, and for bigger eats, the Super-Duper deal is available for RM45.00 (saves RM7.80). The promotion also includes ddd-on beverage, Seasons Ice Lemon Tea for just RM3.50.

Advertising and promotion for this latest innovation includes in-store marketing materials, neighbourhood leaflet drop, social media, website, as well as Facebook ads for a wider reach to customers. The Briyani Roaster is now available at all Kedai Ayamas outlets in the country for a limited period starting from 2 July 2013 till 1 September 2013.

Apart from the latest Briyani Roaster, two other famous Roasters are also available namely the Percik Roaster and Pepper Roaster. Applying the chicken-boutique concept, Kedai Ayamas offer variety of choices from fresh and frozen poultry products, to sundry products ranging from special sauces to confectionery and beverages. One can easily purchase nutritious and tasty, ready-to-eat food for convenient takeaway, as the convenient store serves a wide selection of value-for-money combination to-go meals and chicken based snacks.

In December 2010, Kedai Ayamas launched its delivery service covering the Klang Valley region. To date, this delivery service has been expanded to include selected stores in Johor, Melaka, Alor Setar and Kangar bringing the total number of outlet offering delivery service to 76 stores.

The Delivery Service is open from 9 am to 10 pm daily and customers can call 1300-88-2323 to place their orders. Customers can enjoy all of Kedai Ayamas’s products via delivery including fresh chicken, chicken parts, further processed freezer-to-fryer products, beverages, sauces, canned food and bakery items. The minimum purchase order is RM10 and a RM3 service charge will be added per delivery.

For more details, visit: , Facebook at Ayamas Roaster or on Twitter at ayamasroasters.

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