KFC Malaysia is making an epic effort to enhance its reputation for not only serving the best fried chicken but also the best burgers. To drive home the point, the popular restaurant chain launched its two new delicious additions to the Zinger Burger range today, the Cheezy Zinger and the Tangy Zinger.
As you all know, the widely popular and well loved Original Zinger is a chunky juicy chicken fillet marinated in KFC’s famous Hot & Spicy Recipe and sandwiched in our fresh toasted Kaiser Bun lined with cheese and topped with freshly cut lettuce and thick mayonnaise sauce. But we know that’s not enough for our Zinger fans. Hence, Cheesy Zinger and Tangy Zinger were introduced.
Cheezy Zinger is loaded with extra cheese and a tasty jalapeno sauce to fulfill the needs of burger lovers who wants more cheese to go with each bite. Tangy Zinger comes with a refreshing special tangy sauce for an uplifting burger sensation.
The new KFC Zingers comes in ala-carte as well as a burger combo. The combo is inclusive of either the Cheezy and Tangy Zinger burger, one regular drink and one regular cheezy wedges. In line with that, we are also launching an all-new awesome Hot Box inclusive of any Zinger burgers, one piece of KFC fried chicken and a regular drink with a choice of sides as an add on.
KFC will be offering a special promotion from 21 March 2013 until 21 April 2013 for the Cheezy or Tangy Hot Box at a special price of RM9.45 (price offer may vary by location).
“When people think of KFC, the first thoughts people have are of our finger licking good fried chicken. This will no longer be the case because not only will we have the tastiest fried chicken in town; we will have some of the juiciest, most delicious burgers in town too”, said Datuk Ahmad Zaki Zahid, Managing Director of QSR Brands (M) Holdings Sdn Bhd, operator of KFC Malaysia.
With the tagline “Introducing the Zingers”, this new addition to the burger range is poised to captivate Malaysia’s youth needs. The introduction of the new Zinger range not only provides customers with more variety but also fitting for customers, especially the youth that are looking for a quick and easy meal that is delicious and affordable.
“We want to be able to satisfy all our consumers’ hearts desires. This is the reason why we are expanding our burger range with these two new burgers providing more burger varieties in our menu. The good news is, these two new Zinger burgers will be made permanent in our restaurants’ menu. There are also plans to introduce new burger flavors and range from time to time”, Datuk Ahmad Zaki added.
KFC is carrying out a number of advertising and promotional activities for the new KFC Zinger Range, which includes an all new TVC, radio, press, social media, and out of home advertising for a wider reach. KFC’s new Zinger Burgers are now available at all KFC restaurants in the country.