Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has taken partin MATTA Fair 2022 (9th – 10th April 2022) to strengthen and promote the Maldives brand presence in the Southeast Asian market. Seven industry partners took part in the fair alongside Visit Maldives.
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MATTA Fair is Malaysia’s premier travel extravaganza providing global exposure and endless business opportunities in this exciting era of groundbreaking travel innovations and technological advent. The fair provides the perfect opportunity for Visit Maldives and stakeholders to connect with the Southeast Asian travel trade, top media, and key industry stakeholders.
Visit Maldives participated in this fair under a strategy to reorient the perception of Maldives solely as a honeymoon luxury destination by focusing on resorts, guesthouses, liveaboards, and hotels, as well as the unique experiences travelers can have. The promotional activities also extend to families and Muslim travelers aligned with our overall strategy for the SEA market.
Ultimately, our goal at the fair is to revive the SEA market and achieve pre-pandemic arrival figures as soon as the market fully opens for international travel. Last year, the Maldives welcomed 9,539 tourists to the country from the South East Asian market. This year, until February, the country has recorded over 755 arrivals from the South East Asian market. MMPRC has successfully initiated several marketing campaigns for this market so far in 2022, including a marketing campaign with TripZilla, a campaign with Apple Vacations, and an E-learning Program for the travel trade.
The Maldives has recently eased travel restrictions imposed on tourists which enforced presenting of negative PCR tests by all travelers. In this regard, from 4th March 2022, tourists visiting the Maldives are no longer required to present a Covid-19 PCR negative result upon arrival if the prescribed doses of vaccine are completed 14 days prior to date of arrival. As of 13th March 2022, the Maldives has also lifted the national public health emergency, imposed in response to the emergence of the Covid-19 pandemic. The ease of travel restrictions and measures would make it easier for tourists to visit the Maldives.