The Exchange TRX pays homage to the beauty and splendour of this Raya season with the ‘Magnificence of Raya’ – a visual and experiential spectacle showcasing Malay culture, tradition, and art. Guests are invited to explore and be enthralled by the elegance and beauty of batik, seamlessly intermingled into the stunning displays and performances that will run from today until 21 April 2024.
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“The richness and allure of Malay culture is undeniable, and it has embedded itself into many facets of Malaysian life, transcending different communities and ethnicities. As the social heart of the country’s International Financial Centre, the ‘Magnificence of Raya’ celebrates the splendour of traditional Malay culture and highlights its role in shaping the architecture, design, and art of contemporary Malaysia,” says Mitch Wilson, Project Director of The Exchange TRX and Head of Retail at Lendlease Malaysia.
“Our goal is to create opportunities for mutual cultural understanding and appreciation between local communities at The Exchange TRX. Beyond the elaborate displays that adorn Central Exchange, our entrances, and various public spaces including TRX City Park, we have also made it a point to incorporate cultural performances to create a more immersive cultural experience for all our guests,” adds Mr. Wilson.
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Guests will be greeted by decorative elements at the entrances and throughout the interior of The Exchange TRX. There will be a giant installation at TRX City Park inspired by a dish most synonymous with Hari Raya – the humble ketupat. The ‘Magnificence of Raya’ will take over Central Exchange and will feature a grand kampung house – a stunning manifestation of traditional Malay architecture, design, and motifs. The star element for the campaign will be Malaysian batik, featuring designs which are heavily inspired by the natural beauty of Malaysia and intricately imbued with floral motifs, headlined by the nationally venerated Bunga Raya.
Central Exchange will also be the epicentre of cultural experiences for guests. Guests intending to take a break from their Raya preparations can enjoy traditional silat and wayang kulit performances, or musical acts from a caklempong and kompang troupe. The decorations will also feature giant mechanical flowers that mimic the gentle sway of the wind – an ode to Malaysia’s natural landscape. Guests are invited to post a photo of themselves with their favourite Raya décor to win exciting prizes from The Exchange TRX. More details of the contest will be announced on @theexchangetrx (Instagram).
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There is a lot to look forward to at The Exchange TRX during the Ramadan-Raya season with local brands such as Ariani, Bonia, Calaqisya, Carlo Rino, Habib, Minimalist Lab, Wanderlust + Co and plenty more doling out their own festive promotions and offers. Guests who are looking forward to a buka puasa meal with friends and family can also explore the wide range of gastronomical options which include Meriah by Serai Group – featuring the best of Southeast Asian cuisine – and G’rai – a gourmet sampling of authentic flavours and delicacies inspired by the traditional Malay market.
To brighten and lift the spirits of the community, The Exchange TRX is also inviting both the children and caretakers of Rumah Bakti Syaheera for a fun day out which includes a batik painting session featuring hand-drawn Malaysian-inspired elements along with goodie bags by local fashion house, Mimpikita, a movie screening session at Aurum Theatre, ending with a sumptuous buka puasa dinner at G’rai.
Throughout this campaign period, guests and UOB or Citi-branded cardmembers can expect to be rewarded with exclusive gifts from The Exchange TRX. Those spending a minimum of RM1,500 (RM1,200 for UOB or Citi-branded cards) within two (2) receipts will receive a Lovely Lace Reed Diffuser (200ml). Those spending a minimum of RM200 (RM150 with UOB or Citi-branded cards) within one (1) receipt will receive a beautifully designed set of Raya packets. UOB or Citi-branded credit card holders may also receive an additional RM20 worth of Seibu cash vouchers with a minimum of RM150 in a single (1) receipt or get RM180 worth of Seibu cash vouchers with a minimum spend of RM1,200 in two (2) receipts.
For more information, visit: https://www.theexchange.my/, or follow The Exchange TRX on Facebook and Instagram.