• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Food News / BRAND’S ESSENCE OF CHICKEN PARTNERS WITH PLUS HIGHWAY FOR THE SECOND YEAR WITH THE “KEKAL CERGAS AND SELAMAT” CAMPAIGN

BRAND’S ESSENCE OF CHICKEN PARTNERS WITH PLUS HIGHWAY FOR THE SECOND YEAR WITH THE “KEKAL CERGAS AND SELAMAT” CAMPAIGN

April 1, 2024 by StrawberrY Gal

 BRAND’S Essence of Chicken (BRAND’S) has once again partnered with PLUS Malaysia Berhad (PLUS) to launch its road safety campaign “Kekal Cergas and Selamat” for Ramadan and Raya 2024. Through this partnership, BRAND’S and PLUS will continue to champion the cause of road safety and urge travellers to embrace regular breaks, boost their alertness, and remember to re-energise to ensure a safer journey home amidst the festive hustle.

The Raya Aidilfitri festive period in 2023 saw a swell in traffic on the PLUS highway, with the number of vehicles during the peak of Aidilfitri hitting the estimated over two million mark. According to the Royal Malaysia Police (PDRM), in 2023, road accidents increased by 9.6% during the Raya Aildilfitri period compared to the previous year. Speeding, fatigue and distraction were the main causes of these accidents. These concerning statistics were why BRAND’S is once again partnering with PLUS on a safety initiative, reminding road users of the importance of maintaining alertness and energy for safe driving.

Taking a Break to Improve Your Alertness and Recharge Your Energy

As part of the campaign, BRAND’S will give away more than 50,000 bottles of BRAND’S® Essence of Chicken to PLUS highway customers at selected R&R stops between April 4th and 17th, 2024. There will also be interactive activities at these stops to help road users exercise their minds and re-energise during breaks.

Eunice Kow, Head of Marketing Health Enrichment, Suntory Beverage and Food Malaysia shared, “We are thrilled to join forces with PLUS once again for this meaningful campaign as in 2023, we managed to reach out to over 50,000 travellers. Our goal remains the same – to instil a sense of responsibility and awareness among drivers for their safety and passengers’ safety through this ‘Kekal Cergas and Selamat’ campaign. We believe that every journey is not just a journey back home but a safe return to loved ones. BRAND’S® Essence of Chicken is a natural health supplement scientifically proven to enhance mental concentration, reduce mental fatigue and re-energise road users, making it an ideal companion for long-distance drivers to break their fast or have their sahur before continuing their journey.”

BRAND’S® Essence of Chicken is made of an all-natural extract of fine-quality premium chicken hygienically processed under high temperatures and carefully pressured, preserving its rich natural nutrients with an improved taste that appeals to Malaysians from all walks of life. It is also Halal certified by Jabatan Kemajuan Islam Malaysia (JAKIM). With its smoother taste and benefits, road users can enjoy its nutritional benefits to stay alert and energised.

The BRAND’s and PLUS ‘Kekal Cergas and Selamat’ campaign on-ground activations will take place as follows:

1.     April 4th to 7th at R&R Tapah Northbound

2.     April 8th and 9th at R&R Seremban Northbound

3.     April 14th and 15th at R&R Ayer Keroh Southbound

4.     April 16th and 17th at R&R Sungai Buloh Northbound

During the Raya Aidilfitri festive celebration, PLUS and BRAND’S encourage travellers to check the PLUS Malaysia Facebook page (www.facebook.com/PLUSMalaysiaBerhad/) and BRAND’S Essence of Chicken Facebook page (www.facebook.com/BrandsMalaysia) for updates on the festive season Travel Time Advisory (TTA) and traffic.

This partnership is part of BRAND’s ongoing efforts to impact the community positively and provide road users with helpful tips and resources on staying alert, safe, and secure while travelling. With this initiative, BRAND’s hopes to make a meaningful difference in people’s lives by creating a safer travel experience as a family.

Filed Under: Food News

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • Sofitel Kuala Lumpur Damansara Unveils Expansive ‘Marche du Homard’ Seafood Buffet: A Weekend Culinary Odyssey June 20, 2025
  •  Your Privacy, Secured: How Galaxy AI Protects Privacy with Samsung Knox Vault June 20, 2025
  • Hard Rock Cafe’s Annual World Burger Tour Competition Brings Locally Inspired Burgers to Genting Highlands  June 20, 2025
  • Hard Rock Cafe’s Annual World Burger Tour Competition Brings Locally Inspired Burgers to Genting Highlands June 20, 2025
  • How The Self Collection Point Programme Empowers Local Communities and MSMEs June 20, 2025
  • Introducing the All-New Cloud 9 CrispyKrunch June 18, 2025
  • Introducing the All-New Cloud 9 CrispyKrunch June 18, 2025
  • RHEA Dining: Where Brunch Transcends Trends in Bukit Damansara June 18, 2025
  • How Gen Z is Turning Snacks into Platforms for Culture, Purpose and Belonging June 18, 2025
  • Shopee Highlights Women-Led Export Success at MATRADE’s Women in Export (WiEX) Forum 2025 June 18, 2025
  • A New Culinary Era at Lai Ching Yuen: Grand Millennium Welcomes Cantonese Maestro Chef Leung King Hung June 17, 2025
  • A Refreshing Encounter Begins with a Cucumber June 17, 2025
  • ORITO Unveils 12 New French-Inspired Pastries: A Golden Era of Artisanal Baking in Kuala Lumpur June 16, 2025
  • A Buffet Experience Like No Other: The Mill Café Unveils ‘TMC Buffet Plus’ at Grand Millennium Kuala Lumpur June 16, 2025
  • Say “Bello!” to Mischievous Fun: F&N Magnolia x Minions Launch Nationwide! June 14, 2025
  • Thin, Light and Built to Last: The New Era of the Galaxy Z Series June 14, 2025
  • Shabu-Yo Heats Up 1 Utama: Japan’s No.1 Shabu-Shabu Experience Lands in PJ June 13, 2025
  • [REVIEW] Cook 4 Local Favourites at ONCE? Chef Chesayang Shows How with the Ninja Double Stack XL Air Fryer – Now in Malaysia! June 13, 2025
  • Making Dinnertime Easier as a Working Mum with the Ninja Double Stack XL June 13, 2025
  • Ninja Unveils the Double Stack XL 9.5L Air Fryer (SL451): Big Capacity, Small Footprint, All-In-One Solution June 13, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie