Guinness Malaysia is back with its fan-favourite, month-long St. Patrick’s celebration for Guinness lovers to share the joy as they celebrate its iconicity and Irish heritage. The brand’s 2024 St. Patrick’s campaign is all about making it “Our Day to Remember” as Malaysians get together to commemorate the good times with their friends over their favourite stout. With a series of activations happening at participating outlets and bars from now until the end of March, the brand has lined up an array of exciting activities, games, and giveaways, especially for Guinness lovers to celebrate together.
St. Patrick’s Day is often celebrated over a pint of Guinness with loved ones. To make this year extra memorable for fans, the brand is giving people the power to add their personal touch to the celebration. For the first time ever, Guinness Malaysia is introducing St. Patrick’s charms via AR to showcase their unique touch and give life to their pint. All Guinness lovers have to do is scan the Guinness logo on their pint that will launch a filter of charms using this link, and they can share their very own creations on their social media pages to commemorate the occasion, but that’s not all. When purchasing two sets of Guinness at participating outlets, consumers will receive a free glass, as well as these unique charms brought to life. The brand invites Malaysians to head to different bars to collect them all.
Leading up to the big St. Patrick’s Festival on 14th March 2024, fans can purchase their favourite Guinness products to get the exclusive Guinness Cooler Bag for free. All shoppers have to do is purchase two four-can packs of Guinness Foreign Extra Stout (GFES) or Guinness Draught in a Can (GDIC) at participating hypermarkets, supermarkets, and convenience stores or purchase two sets or buckets of Guinness products at participating pubs and bars. Meanwhile, those who purchase a carton of Guinness products on Drinkies will receive the Guinness Cooler Bag as well. To add to the merriment, Apple Watches are up for grabs at participating convenience stores throughout the campaign period.
“Guinness has always been an icon in the St. Patrick’s Day festivities, and in celebration of making this St. Patrick’s “Our Day to Remember”, we want to reward Guinness lovers with new experiences and giveaways. From a touch of personalisation with our AR filter to make the day truly yours, to expressing yourself with the unique collection of icons at your favourite pubs and bars, we can’t wait to see how our fans celebrate with us this year,” said Shaun Lim, Marketing Manager of Wheatbeer, Stout and Diageo Brands at Heineken Malaysia Berhad.
Fans who would like to celebrate with Guinness this St. Patrick’s Day can do so with their friends at their favourite pubs and bars where there will be St. Patrick’s Day activities, stand-up comedy nights, parades, games, live bands and so much more. Check out https://guinnessstpatricks.com/ for the full list of participating outlets. As for those who want to personalise their pints via AR, they can do so by checking out https://guinnessstpatricks.com/pint-sized-charm/.
For more information about the Guinness St. Patrick’s campaign, visit https://guinnessstpatricks.com/, as well as Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.