Glico Malaysia is thrilled to unveil the latest additions to the Pejoy family – Belgian Chocolate Flavour and Vanilla Hokkaido Milk Flavour! Pejoy, the well-loved confectionery sensation from Glico, presents a delectable biscuit stick filled with a rich cream filling. These two new premium Pejoy flavours are designed to delight individuals seeking moments of relaxation and indulgence throughout their day.
The new flavours are aptly named after their exquisite ingredients – the indulgent Belgian Chocolate and the velvety Vanilla Hokkaido Milk. These exciting additions are elegantly encased in Pejoy’s signature crispy biscuit sticks, crafted from 100% imported wheat flour and perfected through expert baking techniques.
Founded in Osaka, Japan back in 1922, Glico has recently celebrated its remarkable 100th anniversary. Guided by the company’s purpose of “Healthier days, Wellbeing for life,” Glico has consistently embarked on a journey of research, innovation, and dedication, aimed at promoting people’s health and well-being while savoring life’s pleasures.
With a vision in mind to introduce this way of life on a global scale, Malaysia becomes the third Southeast Asian country following the Philippines to savor these delectable Pejoy flavours.
Kenny Ng, Managing Director at Glico Malaysia shares, “At Glico, we firmly believe in the importance of self-care and overall well-being. As a company dedicated to delivering both good health and exceptional taste, we aspire to assist individuals in discovering ways to relax and unwind amidst their busy lives. We hope that Pejoy, along with all of Glico’s products, becomes the preferred choice for mindful snacking indulgence.”
Glico Malaysia will be running TVCs on digital and social platforms as well as out-of-home sites at prime locations including KL Sentral and Bukit Bintang to introduce the two new Pejoy flavours to Malaysian consumers. They will also be collaborating with key KOLs and running promotional booths at various office buildings such as Menara 1 Sentrum, Avenue K and Wisma FGV to give Malaysians a taste of what it means to #ReclaimYourCalm.
Pejoy Belgian Chocolate and Vanilla Hokkaido Milk flavours are now available at major supermarkets such as Aeon, Jaya Grocer and Village Grocer, and on Shopee Malaysia. Embark on the delightful journey of #ReclaimYourCalm by following this hashtag on social media, and explore how you can elevate your personal moments to a whole new level of enjoyment.