• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Invited Review
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • HOTEL
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
You are here: Home / Food News / Terrazas de los Andes Celebrates Malbec World Day with the Launch of a Modern Brand Identity

Terrazas de los Andes Celebrates Malbec World Day with the Launch of a Modern Brand Identity

April 18, 2023 By StrawberrY Gal - Food News Leave a Comment

 In conjunction with Malbec World Day, Terrazas de los Andes, a pioneer of high-altitude winegrowing since the early 1990s, unveiled the brand’s new identity and distinctive packaging design at an exclusive gastronomy experience in THIRTY8 Restaurant, Grand Hyatt Kuala Lumpur, featuring the Terrazas de los Andes Reserva Malbec 2021.

Commenting on the brand’s new identity, founder and Estate Director, Hervé Birnie-Scott says, “The Andes mountains are the very core of Terrazas de los Andes’ identity and our reason for being. From our earliest days, mountains have been much more than a place. They are nature’s masterpieces. These mountains and the high-altitude terraces we planted on them gave us our name, our fresh, site-specific wine style, and our home – where we are dedicated guardians of this fragile ecosystem. We wanted to connect our branding more directly to these sacred mountains ‘where the earth meets the sky’.” Terrazas de los Andes embodies what he calls “the fresh taste of mountain magic” with elegantly balanced wines that are vibrant and full bodied, with bright yet intensely fruity aromas and flavours.

The new packaging, with its innovative, wrap-around label, visually takes a journey of ascension, paying tribute to the sheer rockfaces and extreme environment of this mountainous place. “We want the label to embody one of our beliefs that ‘by going higher you can go further’,” says Birnie-Scott. Embossed lines and stamping on the label symbolise the Andean terroir, and a new, earth-toned colour palette is inspired by the raw colours of Andean nature and its beauty. The winery’s signature tagline, “Where the earth meets the sky,” climbs the bottle’s side with vertical serigraphy and adorns the capsule as well.

As a brand that is adventurous, yet mindful of global sustainability and ecological environments, sustainability was at the forefront of the new packaging. “Following our deep commitment to protecting this delicate environment and reducing our carbon footprint, the new lighter-weight bottle also significantly reduces CO2 emissions—in this case by 24% vs. the old packaging,” Birnie-Scott explains.

Birnie-Scott notes that mountains are home to a quarter of the entire terrestrial world’s biodiversity and the Andes are the source of most of the fresh water used for consumption and industry. “Mountains are more than magical: mountains are transcendental. This transcendence is what we want Terrazas de los Andes to embody and we believe the new packaging better communicates both our origins and our mission.”

In November 2022, the Terrazas de los Andes Reserva Malbec received a Commendation for the The VinLog Green Packaging Award at the Drinks Business Green Awards. And the winery’s innovative “Guardians of Mountain Life” project encompasses regenerative and organic viticulture, conserving precious glacier water, and supporting the local Andean community and their own employees.

As part of the unveiling event, a select group of guests were indulged in an exclusive tasting of the Terrazas de los Andes Reserva Malbec 2021, paired with the culinary creations of THIRTY8’s renowned chef, each dish is a harmonious union of flavours that elevate the dining experience to new heights. The Terrazas de los Andes Reserva Malbec 2021 will be released to the Malaysian market in April 2023.

Tags: #liquortalk Category: Food News



Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • RSS
  • Twitter
Malaysian Foodie

Latest

  • Watercress Valley Steamboat Restaurant @ Cameron Highlands, Pahang May 25, 2023
  • Customise Your Own Mobile Experiences When You Upgrade from Galaxy Note to Galaxy S23 Ultra May 25, 2023
  • Latest addition to Southeast Asia’s fine dining scene, hom, unveils 10-Moments tasting menu May 25, 2023
  • Samsung Galaxy Launches the ONE Esports Mobile App Bringing Exclusive Esports Content to Fans in Southeast Asia May 25, 2023
  • Samsung Galaxy Launches the ONE Esports Mobile App Bringing Exclusive Esports Content to Fans in Southeast Asia May 25, 2023
  • Anantara Convento di Amalfi Grand Hotel Opens On Italy’s Alluring Amalfi Coast May 25, 2023
  • MANDARIN ORIENTAL, ATHENS: A NEW LANDMARK ON THE ATHENIAN COASTLINE May 25, 2023
  • Indonesia’s Top Vitamin Gummy Brand Youvit Enters Malaysia Market May 25, 2023
  • Elephant Bar at Raffles Hotel Le Royal Wins Big in ‘Top 30 Bars Cambodia’ Awards May 24, 2023
  • ANCHOR’S LEGENDAIRY SPREAD JOY, SPREAD LOVE CAMPAIGN RETURNS TO APPRECIATE FOOD DELIVERY RIDERS May 24, 2023
  • Samsung Introduces New Rugged Galaxy Tab Active 4 Pro for Businesses and Frontline Workers May 24, 2023
  • New Healthy Veggies Line Launched by De Lettuce B.E.A.R Featuring Southeast Asia’s First Selenium Bio-fortified Lettuces That Boost Immunity May 24, 2023
  • Tanah Gajah Ubud Goes Back to its Family Roots With ‘The Art of Family Fun’ May 24, 2023
  • MANDARIN ORIENTAL ANNOUNCES NEW LUXURY RESIDENCES IN MADRID, SPAIN May 24, 2023
  • Vietjet announces new route to Kochi and resumes many services in Asia May 24, 2023
  • MANDARIN ORIENTAL, ATHENS: A NEW LANDMARK ON THE ATHENIAN COASTLINE May 24, 2023
  • Fusion Launches Children’s Activities, Special Packages Ahead of Summer Holidays May 24, 2023
  • Secret Recipe Honours Caregivers who are like Mothers to All May 23, 2023
  • BLACK TAP CRAFT BURGERS & SHAKES BRINGS THE NASHVILLE HEAT TO MALAYSIA WITH ITS HOT CHICKEN SANDWICH, AVAILABLE FROM 15 MAY – 15 JUNE 2023 May 23, 2023
  • HEINEKEN Malaysia Presents Star Academy 2023 Where Passion Meets Precision May 23, 2023

Secondary Sidebar

EXPLORE

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2023 Malaysian Foodie