KFC Thailand has teamed up with renowned artist TIKKYWOW to bring fans a sizzling Songkran celebration like no other. The collaboration sees the infusion of the Colonel’s original herbs and spices with TIKKYWOW’s iconic pop art, resulting in a limited-edition KFCxTIKKYWOW Bucket. The bucket features a vibrant blend of colors, playful characters, and quirky charms inspired by the colorful movements of the streets of Thailand, from Tuk-Tuk taxis to street symbols.
But that’s not all. KFC fans can also get their hands on the limited-edition SUMMERWOW merchandise collection, which includes t-shirts, raincoats, bucket hats, bucket bags, and mini phone bags, all featuring TIKKYWOW’s statement-making designs.
To celebrate the collaboration, KFC Thailand hosted an evening extravaganza at the Water Playground event at Samyan Metrotown Bangkok. The event featured a giant bucket housing all TIKKYWOW’s limited SUMMERWOW collection, a main stage with DJ Ballisticone, and street art installations that were AR-enabled, allowing guests to capture the magic of TIKKYWOW’s world for themselves.
“The KFCxTIKKYWOW collaboration is inspired by our fans, who know all about biting into the latest fashion, art, and trends,” says Suhayl Limbada, Chief Marketing Officer for KFC Thailand. “It’s a celebration of modern Thai culture and its bold lifestyle, making for a collaboration that’s full of feisty surprises to inspire you to make the most of Songkran’s celebrations, after a few years of hush-hush.”
KFC is committed to always being original, and the collaboration with TIKKYWOW is just another way for the brand to thank its Finger Lickin’ Good fans. Follow KFC Thailand on social media for any latest updates or upcoming hot and crispy campaigns.