Berjaya Hotels & Resorts (“BHR”) has won the bronze award in the Transportation, Travel & Tourism category at the recent Putra Brand Awards 2021. The Putra Brand Awards is also known as the People’s Choice Awards and BHR is a first-time winner of this prestigious recognition chosen by the people.
“We’re beyond honoured that Berjaya Hotels & Resorts has been chosen by Malaysian for this coveted recognition. The past two pandemic years were very challenging for the hotel industry. With international travel restrictions and rounds of lockdowns, we had to seek ways to stay relevant and interesting with our new products and services, while connecting creatively with our guests,” said Mr Syed Ali, Chief Executive Officer of Berjaya Land Berhad.
“My utmost appreciation to all our guests and consumers who voted for BHR as a trusted brand. This is a testament of consumer confidence in our brand. Thank you for giving us the opportunities to serve you and make your holidays even more memorable. Your trust and acknowledgement have propelled the brand to achieving this important milestone today.”
The Putra Brand Awards was launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) to honour and recognise brand building as an integral business investment, measured by consumer preference. It is the only brand awards in the country, endorsed by Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA) and the Malaysian Digital Association (MDA).
The award received over 11,000 responses from consumers across Peninsular and East Malaysia who participated in the consumer preference survey to determine their favourite brands across 24 different product and services categories.