• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Malaysian Foodie
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Invited Review
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • HOTEL
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
  • Ramadhan Buffet Pricing 2022
You are here: Home / Food News / #MYCadburyFlavours supports over 50 kuih vendors in campaign spotlighting local flavours

#MYCadburyFlavours supports over 50 kuih vendors in campaign spotlighting local flavours

October 29, 2021 By StrawberrY Gal - Food News Leave a Comment

  Malaysia’s favourite chocolate brand, Cadbury Dairy Milk called upon the generosity of Malaysians with the launch of an initiative themed #MYCadburyFlavours this past September. The campaign brought Malaysians nationwide together in support of their favourite kuih vendors in times of need, with over 600 entries highlighted nationwide.

The #MYCadburyFlavours campaign focused on championing and raising awareness for beloved local flavours, and Cadbury Dairy Milk identified the humble kuih sellers as a community who needed a helping hand during the pandemic. With the majority of stalls being manned by the older generation with little to no online presence, the decrease in people out and about during the movement restrictions have led to a decline in business as well. Recognizing this, Cadbury Malaysia wanted to give back to the community who have supplied generations of Malaysians with their favourite sweet treats and put their businesses on the map through the #MYCadburyFlavours initiative. Thanks to recommendations from the public via the hashtag, Cadbury Malaysia created a digital presence for selected vendors by promoting their businesses through paid advertising on social media.

Local kuih vendors were also the inspiration behind the recent launch of Cadbury Dairy Milk Pandan Coconut, celebrating the fragrance and sweetness of pandan and coconut that has been at the heart of many local kuihs enjoyed by Malaysians of all ages. Cadbury Dairy Milk Pandan Coconut is the third limited edition localised variant from Cadbury Malaysia, following the well-received Cadbury Dairy Milk Kopi-C and Cadbury Dairy Milk Durian in previous years.

Thanks to the support and participation of Malaysians nationwide, the campaign successfully reached approximately 16 million people via Facebook and Instagram, and 14 million via YouTube, totaling over 205 million impressions across all three platforms and spotlighting a total of 58 stalls.

“In our conversations with local kuih vendors, we found that many of these traditional stalls have minimal online presence as they may not be as technologically savvy as the current generation. As a brand that had to adapt towards a digital presence during the pandemic, we understand the situation and wanted to play our part in helping to sustain the businesses of our local kuih vendors and support their livelihoods as local heritage heroes. We are heartened by the generosity of Malaysians in supporting their favourite local vendors, and are glad to have been able to contribute towards creating meaningful impact in the form of awareness and visibility for these stalls nationwide,” said Arpan Sur, Head of Marketing for Mondelez International, Malaysia and Singapore.

Cadbury Dairy Milk is built on a philosophy of generosity, which also strongly resonates among many Malaysians, particularly during difficult times. Cadbury Dairy Milk hopes that campaigns like these will continue to inspire generosity and support for local communities.

Learn more about Cadbury Dairy Milk Pandan Coconut and #MYCadburyFlavours by visiting the official website www.cadbury.com.my or stay connected via the brand’s Facebook (www.facebook.com/CadburyMalaysia) and Instagram (www.instagram.com/Cadbury_MY) pages.

Category: Food News



Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • RSS
  • Twitter
Malaysian Foodie

Latest

  • 8 Reason why I love my S Pen on my Samsung Galaxy S8 Ultra June 24, 2022
  • Aunty Sophie’s Banana Leaf @ Jaya One : Unique Banana Leaf Rice June 23, 2022
  • Health and Healing in the Himalayan Foothills of India with the Opening of Six Senses Vana June 22, 2022
  • Torii Teppanyaki @ Quayside Mall June 21, 2022
  • Pilihan Makanan Untuk Kurang Garam Dalam Badan Yang Sedap June 21, 2022
  • Are you More Playful? Adventurous? Or Romantic at Night? Show us #withGalaxy! June 21, 2022
  • Golden hour: The best hotels in South East Asia to catch the sunset from June 21, 2022
  • Add Some Flex to Your Galaxy Z! June 21, 2022
  • Experience Sound Bath with Galaxy Buds2 from Your Comfort Zone June 21, 2022
  • MANDARIN ORIENTAL, MILAN LAUNCHES ITS NEW MANDARIN GARDEN BAR AND RESTAURANT WITH A TEMPTING OFFER June 21, 2022
  • Quick, Easy and Delicious Organic Family Dinners with Alce Nero June 21, 2022
  • Healthier Recipes, Just a Click Away by Philips Domestic Appliances June 21, 2022
  • OldTown Kopitiam teams up with Ecolab for science-based hygiene standards to help ensure clean café operations June 21, 2022
  • How an Innovative Entrepreneur Frames his World with the Galaxy Tab S8 Ultra June 21, 2022
  • Nam Heong @ 1 Utama June 21, 2022
  • Hotel Bel-Air hosts exhibition showcasing legendary photographer Timothy White June 21, 2022
  • EXPERIENCE A SINGLE STATE OF MIND WITH THE NEW AMBER WING SINGLE ORIGIN ESPRESSO FROM THE COFFEE BEAN & TEA LEAF® MALAYSIA June 19, 2022
  • AEON LA BOHEME COLLABORATION WITH NESTLE KITKAT: “Let’s Enjoy KITKAT the new way” June 19, 2022
  • Amazfit To Launch Bip 3 Series Of Smartwatches In Malaysia From 15 June June 18, 2022
  • W Hotels’ Bold and Intriguing Design by AB Concept Set to Make a Splash on the Algarve Coast June 18, 2022

Secondary Sidebar

EXPLORE

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2022 Malaysian Foodie