HEINEKEN announces its 2030 Brew a Better World programme, a new set of ambitious commitments aimed at driving a positive impact on the environment, social sustainability and the responsible consumption of alcohol.
As an important part of the company’s EverGreen balanced growth strategy, the 2030 ambitions build on progress made since the Brew a Better World programme was originally launched in 2009.
“For over 150 years, we’ve been passionate about making a positive impact on the world around us. We know that we can only thrive if our people, the planet and the communities around us thrive,” said HEINEKEN’s CEO and Chairman of the Executive Board Dolf van den Brink.
In Malaysia, Roland Bala, Managing Director of Heineken Malaysia Berhad (HEINEKEN Malaysia), commented: “As a responsible and progressive brewer, we are committed to Brew A Better World. On the local front, HEINEKEN Malaysia will be pursuing initiatives that enable us to meet our 2030 global commitments, expanding our use of renewable energy, improving water efficiency, maintaining our achievement in fully balancing the water used in our production, advocating responsible consumption, as well as bringing positive social impact to our communities.”
“We know actions speak louder than words and that achieving real and lasting change is only possible through collective effort. Therefore, the Brew a Better World 2030 is a more holistic plan with clearer focus areas on how we can positively impact HEINEKEN Malaysia’s ecosystem – from our employees, partners, and suppliers to local communities, NGOs, government, and other stakeholders.”