• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Lifestyle / GUYS / Shoes / PUMA Signs DJ Snake As Ambassador For the New Mirage Sneaker Franchise

PUMA Signs DJ Snake As Ambassador For the New Mirage Sneaker Franchise

February 24, 2021 by StrawberrY Gal

 

Sports company PUMA has partnered with famed French DJ and record producer, William Sami Étienne Grigahcine, better known by his stage name DJ Snake. DJ Snake, who is known for pushing the boundaries of music and style, will be the global ambassador for PUMA’s newest sneaker franchise, the Mirage. The Mirage has been brought back from the PUMA archive and revamped with a new perspective on street style, using inspiration from the world of DJs and electronic dance music (EDM).

“I am a fan of fashion and sneaker culture, being able to join the PUMA family is an exceptional achievement, and I know my closet will have some great new additions,” said DJ Snake. “As a sneakerhead

I’ve always followed what PUMA releases, featuring some of them in my videos and performances. With this new partnership, I will be supporting the Mirage franchise, bringing a new perspective to one of my favorites silhouettes.”

The Mirage OG was first introduced over half a century ago, it was originally released as a lightweight track and field shoe and reissued as a jogging shoe in the 90’s. “DJ Snake is a great addition to our PUMA family, we are delighted to welcome him,” said Heiko Desens, PUMA’s Global Director of Design and Innovation. “When we decided to bring Mirage back from the archive, it was important we gave it a fresh perspective for today. Connecting it to the world of DJ culture felt natural, as like the Mirage, DJ culture gained significant popularity in the 1970s. Sneakers and music have always been vehicles for youth culture, so who better to be the face of Mirage than DJ Snake?” PUMA’s Mirage Tech is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. This revamped style features trippy colors, eye-catching materials, and futuristic elements taking inspiration from the lights, energy, and atmosphere of EDM shows.

DJ Snake is one of the best-known musical artists and DJs in a generation. Having made his international breakthrough in 2013 with the single “Turn Down for What,” DJ Snake has quickly become one of the top 10 most streamed musical artists of all time. With a catalogue including iconic singles such as “Taki Taki” (with Ozuna, Cardi B, Selena Gomez), “Lean On” (with Major Lazer, MØ), and “Let Me Love You” (with Justin Bieber), DJ Snake’s global impact on modern music culture is undeniable. With an ever-growing desire to further push the boundaries in music, fans should expect to hear a wealth of new singles in 2021.

The beat just dropped, so did Mirage Tech. Available starting 10th March 2021 in PUMA Stores, PUMA.com, and select retailers worldwide with a retail price of RM 469. Be on the lookout for additional colorways and new Mirage designs which will release throughout 2021.

Filed Under: Lifestyle, Shoes

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • Kajin Sri Petaling: The Art of Smoke and Simplicity in Japanese Char Dining August 27, 2025
  • Celebrate Merdeka with MFM August 27, 2025
  •  Domino’s Pizza – We have a Crazy Merdeka Deal August 26, 2025
  • Galaxy Tab S10 Lite: A Value-Packed Tablet for Everyday Needs August 26, 2025
  • Sodexo and PichaEats Promote Meaningful Cultural Exchange Through Cooking August 26, 2025
  • Nestlé Malaysia Initiates Production of NESCAFÉ Espresso Concentrate in Shah Alam for All Asian Markets August 26, 2025
  • Flagship Launch at 1 Utama Marks a Bold Step for Malaysia’s Homegrown Milk Tea Movement August 23, 2025
  • Moonlit Elegance: A Mid-Autumn Culinary Celebration at Shang Palace Where Time-Honoured Flavours Meet Modern Cantonese Artistry August 23, 2025
  • Tealive unites Malaysians with iconic durian drinks August 22, 2025
  • Samsung Bespoke Laundry AirDresser Dual JetSteam: Your Smart Solution for Refreshed, Hygienic Clothes August 22, 2025
  • Marriott Executive Apartments Expands in Malaysia, Introducing An Enriching Urban Retreat in the Heart of Kuala Lumpur August 22, 2025
  • FlexWindow, Fresh Perspective – How the Galaxy Z Flip7 is Redefining Foldable Use and Everyday Productivity August 22, 2025
  • “All About Mangoes”: The Anam Cam Ranh Unveils Tropical Afternoon Tea Experience August 22, 2025
  • The Smartest Thing in Your Kitchen Might Just Be Your Fridge August 22, 2025
  •  Spritzer Sparkling Adds a Fizzy Twist to Merdeka and Hari Malaysia 2025 with “Kasi Sparkling, Baru Kick!”  August 21, 2025
  • Free Coolblog drink when you shout ‘I Love Malaysia’ August 21, 2025
  • How Galaxy Watch’s Innovative Sensor Breaks New Ground in Preventative Care August 21, 2025
  • Celebrate Freedom in Style This Merdeka at Imperial Lexis Kuala Lumpur August 21, 2025
  • Freedom of Taste: Element Kuala Lumpur Unveils ‘Merdeka Rasa Afternoon Tea’ in Celebration of National Heritage August 21, 2025
  • CelcomDigi Opens Pre-Orders for Google Pixel 10 Series August 21, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie