Inspired by springtime Sakura blooms, Magnum unveiled the new Magnum Cherry Blossoms, an exquisite ice-cream creation that exemplifies pleasure and indulgence.The Magnum Cherry Blossoms is expertly crafted to ignite true pleasure. Its luscious coating of Pink Belgian chocolate and real cherry pieces promises the inimitable Magnum crack at first bite.
The rich chocolate then breaks awayto reveal the velvety Sakura-flavoured ice cream swirled with cherry sauce,exuding the sweet, fragrant and floral aroma of cherry blossoms in full bloom. “We are thrilled to introduce our latest premium indulgence to Malaysia –the new Magnum Cherry Blossoms ice-cream alongside the campaign, Bloom With Magnum. With this, we hope to encourage all pleasure seekers to seize every indulgent moment in their everyday lives especially when it comes to new experiences or even new perspectives in life,” said Shiv Sahgal, Food and Refreshments, Marketing Director of Unilever Malaysia.
Pleasure seekers will be able to do just that and hone their artistic skills with the Magnum creative photo contest which will run for the entire month of July 2020–ending 31stJuly 2020 at 11:59PM. The contest will reward 200 of the most creative participants with exclusive Magnum Cherry Blossoms merchandise.To participate:1.Purchase a Magnum Cherry Blossomsice-creaSnap the most creative photo with the Magnum Cherry Blossoms ice-cream.
Post the photo on their Instagram profile and share their most creative review of the Magnum Cherry Blossoms.4.Hashtag #MagnumCherryBlossomsand #BloomWithMagnum5.Ensure the Instagram profile is public Magnum Cherry Blossoms is now available at all leading supermarkets, hypermarkets, convenience stores, and petrol marts. The premium on-the-go delight, wrapped in Magnum’s signature foil packaging, will be available for the suggested retail price of RM4.50 each.
To learn more about this authentic Sakura-inspired delight and the creative photo contest, visit the official Magnumpage at www.magnumicecream.com/my.