QSR Brands (M) Holdings Bhd (QSR Brands), the leading food chain brand that operates KFC and Pizza Hut Malaysia is continuing the fight against COVID-19 with an additional Corporate Social Responsibility (CSR) initiative. This effort aims to lighten the burden of many Malaysians who are affected by this pandemic including those in underserved communities who need daily necessities as well as medical frontliners who require specialised medical equipment.
QSR Brands has set up a donation initiative through KFC and Pizza Hut with the aspiration of raising funds for those in need during these unforeseen times, especially in anticipation of the holy months, Ramadan and Syawal. This initiative is to encourage Malaysians to join raise fund for the Akaun Amanah Khas set up by the Ministry of Health, as well as NGOs; the Malaysian Red Crescent (National Committee for Community Services & Health) and MERCY Malaysia who have been active with COVID-19 relief efforts since the outbreak.
KFC, through its CSR campaign ‘Kita Fight COVID-19’ has introduced KFC Mix Bucket where with each purchase; RM1 will be donated to this cause. Moreover, Malaysians may donate directly to KFC’s Tabung Add Hope: Kita Fight COVID-19 with their preferred amount which KFC will then extend, by matching the total contribution 1-for-1.
Pizza Hut, on the other hand, has launched the Terangi Ramadan campaign that gives Malaysians the opportunity to donate RM0.50 with every Pizza Hut meal purchased via its official website and app. The collated sum will be matched 1-for-1 by Pizza Hut, as part of its commitment to pay it forward and contribute to the fight against COVID-19.