“We Proudly Serve Starbucks™” Makes its Debut in Local Foodservice Sector

Nestlé Professional, the business solutions arm of the world’s largest food and beverage manufacturer, introduced We Proudly Serve Starbucks™ at the recent Food and Hotel Malaysia 2019 (FHM) showcase, marking the debut of the coffee alliance between the iconic coffee brands in the foodservice segment in Malaysia.

We Proudly Serve Starbucks™ will provide two main business solutions for the sector: served and self-serve coffee solutions. Served solution offers food service outlets the choice to serve handcrafted Starbucks beverages to consumers via trained baristas, while self-serve solution is a fully automated coffee service for consumers to create their preferred cup of Starbucks coffee. Both solutions offer a core range of popular Starbucks espresso beverages, including cappuccino, caffé latte and caffé americano. Customised coffee system and training will also be provided to food service outlets as part of the We Proudly Serve Starbucks™ service.

“This is a much-anticipated addition to our range. Offering integrated business solutions with signature Starbucks coffee taste profile and flavours, We Proudly Serve Starbucks™ will primarily cater to the needs of foodservice customers in hotels, offices, universities and colleges. Complementing the traditional coffee shop, it enables a wide range of consumers in Malaysia and Singapore to craft and enjoy their favourite Starbucks beverage on-the-go at their convenience, whether it be during work, study or play,” said Ms. Yit Woon Lai, Business Executive Officer, Nestlé Professional Malaysia/Singapore.

The latest category follows on the heel of the earlier launch of the home range for consumers to make a cup of Starbucks within the comforts of their home. It further strengthens Nestlé’s coffee portfolio of NESCAFÉ and NESPRESSO.

Present at the ribbon-cutting at the Nestlé Professional pavilion at FHM were Mr. Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad; Mr. Jeroen Pluijmers, Regional Business Head, Nestlé Professional AOA; and Ms. Yit Woon Lai, Business Executive Officer, Nestlé Professional Malaysia/Singapore.

Nestlé and Starbucks joined forces in August 2018 and through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks consumer packaged goods and foodservice coffee and tea products around the world, outside of Starbucks locations and excluding its ready-to-drink products.