Most of us have grown up with McDonald’s. We have been dining in McDonald’s during our school days, dating and meetup with friends till today. And not forgotten with families and now bringing our kids to enjoy McDonald’s. And, McDonalds is celebrating the 37 years of being in Malaysia hearts.
In conjunction and celebrations of Merdeka and Malaysia Day, McDonald’s embracing their nickname “Mekdi” which is the localized nickname for ‘McD’, short for McDonald’s – is now prominently displayed at McDonald’s Bukit Bintang restaurant, the very first McDonald’s to open its doors in Malaysia back in 1982.
And ever since their opening back then till today, McDonald’s Malaysia has localised almost its entire business from its menu, suppliers, franchisees, community, and charity initiatives.
And in McDonald’s, you are assured that 80 percent of McDonald’s Malaysia’s ingredients are sourced right here in Malaysia. Everything from chicken, to vegetables, and sauces – including Malaysians’ favourite Chilli Sauce – are produced or sourced locally. Only the freshest and highest quality local ingredients are used in all its exciting menu offerings.
Not just that, their restaurants are backed by an all-Malaysian workforce (for those that are directly owned by Gerbang Alaf Sdn. Bhd.): McDonald’s Malaysia currently employs 14,000 Malaysians, and the company is committed to providing local employees with equal and quality opportunities for development, training, and career advancement at every level.
And their franchisees are 100 percent Malaysian where now McDonald’s Malaysia continues to work closely with local Malaysian entrepreneurs to grow the brand in areas such as Sabah and Sarawak. With all 21 of their local franchisees are Malaysian, they are operating over 30 restaurants across Malaysia.
As many of us know, McDonald’s restaurants nationwide give back to local communities by organising various initiatives such as meal donations to local charities, Teacher’s Day celebrations as well as flood relief efforts. In 2018 alone, McDonald’s Malaysia held more than 10,000 community engagements. They also have their charity of choice, Ronald McDonald House Charities (RMHC), where McDonald’s Malaysia continues to support programmes that directly improve the health and well-being of children and their families. Another initiative close to McDonald’s heart is the ‘Back to School’ programme, which has benefitted 23,000 urban poor primary school children since 2017.
In celebration of all things Malaysian this month, McDonald’s Malaysia has also introduced Nasi Lemak McD, its own version of a dish beloved by so many Malaysians. The meal comes complete with fragrant coconut rice, crispy anchovies, fresh cucumber, and fried egg, topped with spicy sambal. And now you can maximise your meal experience by adding on Ayam Goreng McD and a cup of Iced Lemon Tea.
Recognising the popularity of Nasi Lemak amongst Malaysians, McDonald’s Malaysia has also initiated a nationwide petition on Change.org to rally for Nasi Lemak to be officially recognised as the national dish of Malaysia, with a target of gathering 1 million signatures by Malaysia Day (16 September). To be part of this movement, head over to http://chng.it/LDfjGDJsQs.
Asides from their famous Nasi Lemak McD; McDonalds’s Malaysia brings you with more Localised menu offerings: This includes the latest Nasi Lemak McD and Extra Spicy Ayam Goreng McD. In fact, Malaysia was one of the first markets in the world to include Ayam Goreng in its menu. Local flavours are also infused in the dessert menu, such as the Cempedak McFlurry, Corn Pie, and Cendol Cone, all of which are currently available at McDonald’s restaurants nationwide.
No more worries, no matter what time you are craving for your nasi lemak, Nasi Lemak McD is now available in all McDonald’s Malaysia restaurants nationwide and will be a permanent item on McDonald’s menu, available 24 hours a day. The Nasi Lemak McD set is only RM5.99 during breakfast hours and is served with an Iced Milo. During regular hours, the set is priced at RM12.99 with 1 piece of Ayam Goreng McD and an Iced Lemon Tea, while it is RM15.99 for 2 pieces of Ayam Goreng McD and an Iced Lemon Tea.
For more information on McDonald’s exciting menu offerings this Merdeka month, visit www.mcdonalds.com.my.
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