This year, Anchor Food Professionals Malaysia – Brunei celebrates 133 years of sharing New Zealand’s natural dairy goodness through the Anchor Dairy brand’s range of products, made with 100% dairy goodness.
To celebrate the milestone, Anchor Food Professionals hosts an event today to thank its business partners for sharing the goodness of Anchor Dairy to the plates and palettes of Malaysians, and all Malaysians for their trust and loyalty to the brand over the years. The event was officially opened by guest of honour His Excellency Mr. Hunter Nottage, New Zealand High Commissioner to Malaysia and Brunei Darussalam.
In his opening speech, His Excellency Mr. Hunter Nottage said: “Today, thanks to over 133 years of the goodness of New Zealand dairy, Anchor dairy products are sold in more than 80 countries worldwide. This is a great achievement by Fonterra – a New Zealand multinational dairy co-operative which is owned by around 10,000 New Zealand farmers.
“Fonterra’s promise of “Trusted Goodness” has a long history in Malaysia, having exported dairy to the country since 1960. Since then, the company’s presence and reputation for providing high quality and nutritious dairy in Malaysia has grown from strength to strength, and today the business has two manufacturing sites and a global business hub here in Kuala Lumpur, and provides employment to over 700 Malaysians.”
Mr. Jack Tan, Associate Director, Foodservice, Fonterra Brands Malaysia said: “Our 133 years birthday celebration recognises the success of our brand here in this country and we want to thank all Malaysians for their unwavering trust and loyalty to the Anchor Dairy brand. This includes the owners and operators of more than six thousand restaurants, bakeries and cafes nationwide which have and continue to use our Anchor dairy products.”
“We are constantly looking at global trends and strive to find ways to bring them home to excite our business partners and ultimately, the taste buds of Malaysians. As the dairy foodservice leader from New Zealand, we share new ideas and ways of doing things so that we can help our customers succeed.”
To mark “Our Birthday, Your Celebration: Rejoicing 133 Years of Quality Anchor Dairy” celebrations, Anchor Food Professionals is conducting an #anchorlegendairy Contest with more than 1,330 restaurants, bakeries and cafes across Malaysia and Brunei participating. By entering the contest, which runs from 1 October 2019 to 5 January 2020, Malaysians stand a chance to win prizes worth up to RM50,000!
Anchor Food Professionals also announced a three month partnership with CARING MOMS, Malaysia, a unique entrepreneurial home-grown platform. From 1 October 2019 to 31 December 2019, 20 selected Anchor Dairy Endorsed Bakers from CARING MOMS will showcase their journey of using the Anchor Dairy products to create mouth-watering homemade goods, fresh from their own kitchens, and share them with their customers to enjoy and provide feedback.
On the Anchor Food Professionals’ partnership with CARING MOMS, Jack Tan said: “We hope our small gesture of support will help with the sale of cakes, baked goods and savouries made by the Anchor Dairy Endorsed Bakers from CARING MOMS, particularly
during the upcoming festive seasons.”
The New Zealand temperate climate means cows can graze on fresh green pasture all year round, thus producing better milk to make cream, butter, cheese and cream cheese products not just for Malaysia but for people all around the world.
Anchor Dairy’s range of butters and cheeses are popular with Malaysian families and home- bakers. For owners and operators of restaurants, bakeries, cafes and other foodservice channels throughout Malaysia and Brunei, the Anchor Dairy brand supports them with butter,
cream, cream cheese, natural and processed cheeses and milk, including our range of
premium Mainland cheeses.
Participating restaurants and Anchor Dairy brand users and enthusiasts can join in the
celebration by viewing Anchor Food Professional’s Facebook
(www.facebook.AnchorFoodProfessionalsMY) and Instagram (anchorfp.my) pages for the
contest details. More information on the contest is available on www.anchorlegendairy.com.