Ayamas, a brand well-known for its frozen chicken-based products has created its own version of the well-known Malaysia heritage cuisine, a delicious chicken Satay that can be easily prepared whereby customers will only need to reheat the frozen satay by grilling, baking or microwaving.
The Ayamas Jumbo Chicken Satay features Ayamas premium boneless chicken cubes marinated in fresh chopped lemongrass, onion, garlic, and selected herbs and spices. It is then skewered and charcoal grilled carefully by Ayamas’ skilled workers for that unique satay aroma, before being frozen and packed.
“Our customers will find this product extremely convenient as they only need to heat up the satay for a few minutes before enjoying it with the sauce that comes together in the package,” said Adi Wira Abd Razak, Chief Executive Officer of Upstream Division, QSR Brands (M) Holdings Bhd.
“It is not just the convenience of preparing it that makes this product attractive, but also the taste and ingredients that is of Ayamas high quality and standards. We are targeting this product to chicken satay lovers who are short on time and always on the rush, as well as the millennial generation who love challenging conventions and are open to trying new things but are often slapped with the challenge of being time-poor due to their busy on-the-go lifestyles,” he added.
The Ayamas Jumbo Chicken Satay with gravy is sold at an estimated price of RM18.89 per packet (10 sticks) and are already available at Giant & Cold Storage supermarkets nationwide. The advertising and promotions for this product will include HTO mailer, sampling during roadshows, and food sampling during events and exhibitions. The product will also be highlighted in the upcoming Malaysian Halal International Showcase (MIHAS 2019) held at MITEC, Kuala Lumpur from 3 to 6 April 2019 along with other Ayamas frozen products.
For more details about Ayamas range of frozen products, visit www.ayamas.com.my.