QSR Brands (M) Holdings Bhd, the sole operator of over 1,080 KFC and Pizza Hut restaurants in Malaysia, is showing no sign of slowing down with the successful launch of its 700th KFC outlet in the vibrant downtown of Bandar Sri Sendayan today, as part of its nationwide expansion strategies.
The opening of KFC Sri Sendayan Drive-Thru was officiated by Greg Creed, CEO of Yum! Brands, Inc., in an honour to KFC Malaysia’s new milestone with the presence of Yang Berhormat Dato’ Kamaruzzaman Abu Kassim, Chairman of QSR Brands and Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands, during his official visit to Malaysia.
QSR Brands has taken the lead in fulfilling the demands for commercial offerings in Bandar Sri Sendayan by inking a strategic partnership with the township’s developer, Matrix Concepts Holdings Berhad back in November last year, resulting in the opening of the very first KFC restaurant in Bandar Sri Sendayan.
Dato’ Kamaruzzaman highlighted that the 700th KFC restaurant is a significant milestone for the Group, as it also coincides with Johor Corporation celebrating its 50th anniversary this year. “It signifies growth and also optimism about charting future success. It’s milestones like this that serves as building blocks for us to continue commanding our leadership in the very competitive quick service industry”, he reiterated.
The newly launched 24-hour KFC restaurant is able to accommodate 170 customers at one time, equipped with drive-thru facility. KFC Sri Sendayan Drive-Thru is also built with eco-friendly and energy saving technology including rainwater harvester system, LED lighting, solar light tubes, motion sensor light, and low-emissivity glass as part of the company’s responsibilities towards the environment.