GCH Retail Malaysia, today launched The GREAT UK Food Journey 2018 with the British High Commissioner Her Excellency Vicki Treadell in attendance. The campaign will celebrate British food and beverages that will be available at all Mercato, Jasons Food Hall and Cold Storage stores. This event also marks GCH Retail’s official coming on board as the member of British Chamber of Commerce.
The GREAT UK Food Journey is a month-long effort to elevate UK food products and brands such as The King’s Deli, Pipers Crisps Co., Fox’s and Whole Earth for Malaysians to acquire a whole new experience of UK products. With over 100 new UK items flown in specially from Britain, this month-long UK Food Journey will shine the spotlight on an exciting array of UK products every week. To start things off on a high note, Mercato, Jasons Food Hall and Cold Storage will be highlighting scrumptious food items such as sauces, spreads, and canned food from different brands like Heinz, Colman’s, and Whole Earth to Malaysians during its Best UK Food week. The journey continues in week two with mouth-watering snacks that will fulfill Malaysians’ love and cravings for snacks, all week long! With wide selection of biscuits, cookies and chips such as Paddington Bear, The King’s Deli, London Skyline, Mr Men & Little Miss, Keep Calm and Carry On tins and Pipers Crisps Co., customers will be spoilt for choice but ‘fret not, as there will be cookies and chips tastings to help them with their purchases.
The Best of UK Tea taking place in the third week needs no introduction. Tea lovers in Malaysia will be pampered with a wide selection of teas to sip on such as UK favourite, Ahmad Tea, Twinnings Tea and Harry Bromptons. That’s not all! Tea tastings sessions will be held during the week for customers to enjoy a steaming cups of tea from the best UK has to offer. The last stop of this incredible journey will be the Best of UK Liquor station. Featuring a variety of alcohol from the UK, customers will be pleased to find brands such as Abelour and Beefeater are also hitting Malaysian shores. Mercato, Jasons Food Hall and Cold Storage will also host fine liquor sampling sessions where customers will get the chance to sample some of the finest liquors the UK has to offer.
“We are truly excited to be launching this campaign which aims to expand UK brands and products in our market. GCH Retail Malaysia is thrilled to offer Malaysians a chance to experience the UK’s unique food culture through this month-long, once in a lifetime experience. The wide array of food and drinks taking centre stage at The GREAT UK Food Journey is sure to fascinate and excite any foodie!” Ms. Alice Lau, Upscale Business Director, GCH Retail Malaysia Sdn. Bhd., the parent company of Mercato, Jasons Food Hall and Cold Storage said at the launch this morning.Also at the launch of The GREAT UK Food Journey, guest of honour, The British High Commissioner to Malaysia Her Excellency Vicki Treadell CMG MVO has provided her full support towards the launching of this campaign. She was delighted that this campaign opens up great opportunities to explore the intercultural exchange between two nations while showcasing variety of UK brands and products GCH has to offer to the Malaysian market. The Great UK Food Journey will officially take place from the 1st to 31st of April, 2018 at all Mercato, Jasons Food Hall and Cold Storage stores in Malaysia.
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