Pensonic is privileged to secure exclusive distributorship rights for renowned UK home appliances brands Morphy Richards and Belling. These two brands are under the Glen Dimplex Group.
This partnership agreement, signed on 15 March 2018, gives Pensonic exclusive distributorship rights to market Morphy Richards and Belling’s appliances in the Malaysian and Singaporean market.
Pensonic, a home grown company, has a domestic distribution network of 10 branches and more than 900 dealers countrywide. This strategically positions Pensonic as the natural choice to distribute and sell these brands in Malaysia and Singapore.
Pensonic Holdings Berhad Group Managing Director Mr.Vincent Chew says, “The Pensonic Group’s alliance with the Glen Dimplex Group brings a depth of both companies’ expertise in home products, to deliver more customer centric appliances that are able to compete effectively in today’s intense global market. Our dealers are located throughout Malaysia to ensure products are easily available and excellent customer service support is provided”.
Mr.Vincent also added, “With this distributorship, we will work hard to secure a bigger regional coverage area. The addition of these two brands will complement our existing brands and contribute to our Group’s growth and resilience in the future”. This distributorship arrangement is timely as Pensonic anticipates a recovery in the consumer market, and is ready to capture a bigger market share when that happens. Despite economic challenges and a volatile market, there is a bright future for home products as shoppers are eager to spend on products that simplify and bring value to their lifestyles.
In conjunction with the partnership agreement signing and launching of the two brands, a contest will be held to raise awareness of Morphy Richards (MR) irons among local customers.
MR launched electric temperature controlled irons in 1937, and was once a world market leader. The brand bounced back with an innovative range of superior quality irons to gain customers’ confidence and make MR irons as customers’ first choice. This contest focuses on the history and strong reputation of MR in making high performance home appliances, especially irons. The contest duration is from 15 March to 31 May 2018.
Customers can join this contest by snapping photographs of a MR vintage iron and post them on Morphy Richards Malaysia Facebook page. There are a total of RM33,833.00 worth of prizes to be won, so better start hunting for MR vintage irons right away! You’re welcome to visit Morphy Richards Facebook: https://www.facebook.com/MorphyRichardsMalaysia/ for more information about this contest.
The breakdown of prizes to be won from Morphy Richards are as below:
Grand Prize (worth RM12,668.00):
1. Morphy Richards Rose Gold Kettle
2. Morphy Richards Rose Gold Toaster
3. Morphy Richards Espresso Maker
4. Morphy Richards Multi Grinder
5. Morphy Richards Steam Generator Iron
6. Morphy Richards Premium Ironing Board
7. Morphy Richards Supervac Deluxe Vacuum Cleaner
8. Morphy Richards 9 in 1 Steam Cleaner
9. Morphy Richards Prism Tower Fan
10. Morphy Richards Evaporative Air Cooler
11. Belling Wine Chiller 46 bottles
1st Runner Up Prize (worth RM8,271.00):
1. Morphy Richards Rose Gold Kettle
2. Morphy Richards Rose Gold Toaster
3. Morphy Richards Espresso Maker
4. Morphy Richards Multi Grinder
5. Morphy Richards Steam Generator Iron
6. Morphy Richards Premium Ironing Board
7. Morphy Richards Prism Tower Fan
8. Belling Wine Chiller 18 bottles
2nd Runner Up Prize (worth RM5,714.00):
1. Morphy Richards Rose Gold Kettle
2. Morphy Richards Rose Gold Toaster
3. Morphy Richards Steam Generator Iron
4. Morphy Richards Premium Ironing Board
5. Belling Wine Chiller 18 bottles
Consolation Prize x 20 winners (total worth RM7,180.00):
1. Morphy Richards Turbo Steam Iron
Winners will be announced in June 2018 on the MR Facebook page.
Other than Morphy Richards and Belling, the existing brands under the Pensonic Group are Lebensstil Kollektion, Cornell from USA, Indesit and Gaggia from Italy, and Princess from Holland.