• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Food News / TIGER BEER LAUNCHES ITS CHINESE NEW YEAR CAMPAIGN FOR THE YEAR OF THE DOG

TIGER BEER LAUNCHES ITS CHINESE NEW YEAR CAMPAIGN FOR THE YEAR OF THE DOG

February 4, 2018 by StrawberrY Gal

Starting the year “full” by stocking up on supplies will symbolise a year filled with good vibes, fortune and prosperity. This is one of the beliefs in Chinese culture that the way we start the year will set the tone for the rest of the year. Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win.

The grand launch event was attended by HEINEKEN Malaysia’s management team, trade partners and members of the media. The event was graced by a stunning lion dance performance to bring out the festive feeling amongst the guests. While the God of Prosperity engaged with the crowd by giving away Mandarin oranges and fortune cookies, guests had the opportunity to participate in a Yee Sang tossing ceremony, gleefully wishing for a bountiful year ahead that will overflow with prosperity and togetherness. Guests were then treated to a delightful dinner while being entertained by May Mow, a local singer, who invoked their joyful spirits.

Speaking at the event, Hans Essaadi, Managing Director of HEINEKEN Malaysia said, “This festive season, HEINEKEN Malaysia wants to gift its loyal consumers a memorable Chinese New Year experience. As this is a time when families and friends gather for reunion, we want to ensure that their celebrations will overflow with prosperity and togetherness. Hence, our campaign this year is packed with full of opportunities for our loyal consumers to win with the range of brews in our portfolio.”

During this delightful season, consumers who fill their glasses with Tiger Beer and other HEINEKEN Malaysia products at participating coffee shops, food courts and Chinese restaurants, can instantly redeem a pack of limited-edition Tiger Beer playing cards while also having the opportunity to take home prizes such as cash ang-pows worth RM99 or cans of Apple Fox Cider”.

Exclusive Tiger Beer Mahjong sets are on offer at participating stores too. Consumers can own a set at RM99 only, while stocks last, when they purchase one 24-can pack of Apple Fox Cider and two 24-can packs of any other HEINEKEN Malaysia products. Consumers can also keep an eye on the new packaging for Tiger Beer and Guinness during this festive period, designed to make the Chinese New Year celebrations merrier this year.

On top of that, shoppers at selected Tesco outlets in Peninsular Malaysia who purchase HEINEKEN Malaysia products worth RM200 and above will be able to play a game and win even more prizes. Three consumers will also score themselves an opportunity to sprint around a TESCO store to fill their carts with items that will be paid for by Tiger Beer.

For more information on this campaign and the abundance of promotions, as well as the dates and locations of outlet events, please visit https://www.facebook.com/TigerBeerMY. These promotions are only open to non-Muslims who are 21 years old and above.

Filed Under: Food News

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • Visit IOI Resort City Debuts Moonique By IOI Festive: Celebrating Mid-Autumn with a Malaysian Soul August 30, 2025
  •  Savour the spirit of National Day with a taste of home @ Crowne Plaza KLCC August 30, 2025
  • Stay Secure This Merdeka with Galaxy A16 5G August 30, 2025
  • Bonia’s New Elegance BNB10872 Blooms with Style August 30, 2025
  • Guinness Kicks Off Football Celebration with the Premier League Trophy in KL August 30, 2025
  • Keibubapaan dan Wang: Membentuk Kanak-kanak Bijak Kewangan di Malaysia August 30, 2025
  • Nestlé La Cremeria Welcomes Bella Astillah To The Ice Cream Family — Taste Her Favourite New Flavours August 29, 2025
  • Making Teh Tarik Great Again: Teh Tarik Nation Honours Heritage, Crafted for Today August 29, 2025
  • Village Grocer Announced Expansion in Johor with New Outlet in IOI Mall, Bandar Putra Kulai. August 29, 2025
  • FREE LOBSTER ROLLS? WORLD LOBSTER DAY IS BACK – AND BIGGER THAN EVER! August 29, 2025
  • Saudi Reinforces Commitment to Malaysia, Driving Visitor Growth Through B2B Trade Show August 29, 2025
  • Syafiq Kyle Kicks Off 12-Month Journey with Kopiko at First Consumer Activation August 29, 2025
  • No Borders, Just Nourishment: “by age 18” Brings Inclusive, Plant-Based Udon to the Heart of Kuala Lumpur August 28, 2025
  • Samsung Galaxy Event: Introducing the Galaxy AI Experience to Our Latest Innovations August 28, 2025
  • Kajin Sri Petaling: The Art of Smoke and Simplicity in Japanese Char Dining August 27, 2025
  • Celebrate Merdeka with MFM August 27, 2025
  •  Domino’s Pizza – We have a Crazy Merdeka Deal August 26, 2025
  • Galaxy Tab S10 Lite: A Value-Packed Tablet for Everyday Needs August 26, 2025
  • Sodexo and PichaEats Promote Meaningful Cultural Exchange Through Cooking August 26, 2025
  • Nestlé Malaysia Initiates Production of NESCAFÉ Espresso Concentrate in Shah Alam for All Asian Markets August 26, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie