Fans of fried chicken can further rejoice as Korea’s largest fried chicken chain, NeNe Chicken opens its first restaurant in Malaysia at Sky Avenue, Genting Highlands! This will be the fourth (4th) country in the world to have a NeNe Chicken restaurant after Australia, Singapore and Hong Kong
Aiming to win over the hearts and stomachs of Malaysians, NeNe Chicken’s menu will have its famous wingettes and drummets in four (4) different flavours for customers to choose from, NeNe Burger and Kimchi Burger with a unique twist featuring charcoal buns and its signature Black Sesame soft serve ice cream. For the time being, the four (4) flavours on offer are Swicy, Original, Freaking Hot, Bulgogi with two (2) more flavours to be introduced later.
“NeNe Chicken has been so well received in the countries it has operated in, and when the opportunity came to bring it to Malaysia, we immediately said yes! yes! We look forward to delighting our customers with not just only our food, but also our core values on the benefits of eating well and working with the community around us to create harmony and happiness.” said Managing Director of NeNe Chicken Malaysia, Raymond Wong.
Founded by C.H.Hyun in 1999, NeNe Chicken rise to become one of the favourite fried chicken chains was based on its all natural ingredients, fresh and wholesome tasting chicken. This philosophy has been replicated with great success in Australia, Singapore and Hong Kong.
“The growth in these countries would not be possible with great partners. ST Group has been instrumental in not only expanding the franchise in Australia but maintaining the NeNe Chicken experience for our customers. Their ability and experience gave us confidence in expanding to Malaysia and we look forward to them enjoying NeNe Chicken.” Said Chairman of NeNe Chicken Korea, Chul Ho Hyun.
The expansion to Malaysia is a joint effort between NeNe Chicken Korea and ST Group. ST Group has been instrumental in the expansion of NeNe Chicken to 12 locations in Australia since 2015. These locations include New South Wales, Queensland, Victoria and Western Australia.
“We are passionate to be in the F&B business and we understand the importance in maintaining the quality of the food we serve and the customer experience. As such, we are really honoured to work with NeNe Chicken in its expansion to Malaysia, and we believe our expertise and knowledge will help create a strong presence.” Said Saw Tatt Ghee, Managing Director of ST Group.
While Sky Avenue will be the first NeNe Chicken restaurant in Malaysia, plans are underway to open more NeNe Chicken restaurants from 2018 to 2020.
“We will have a few more stores in 2018 if we can secure the right locations, the plan is to have 20 stores which includes East Malaysia by 2020. I am happy to announce that our next location will be at Starling Mall, Damansara Uptown and we hope to have that location operational by the first quarter of 2018. We are confident of meeting this deadline and we look forward to delighting our customers in Petaling Jaya very soon!” added Wong.
NeNe Chicken Malaysia is operated by NNC Food Industries Malaysia Sdn. Bhd. a subsidiary of STGroup who have been instrumental in expanding brands such as PappaRich, Ippudo Ramen, Hokkaido Baked Cheese Tart (Australia and New Zealand), iDarts, PAFU (Australia) and Gong Cha (New Zealand).
For more updates, fans can follow the NeNe Chicken Malaysia Facebook and Instagram page, and the full menu can be viewed on www.nenechicken.com.my
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