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Home / Food News / AEON Advances Towards OMNI- Channel Strategy

AEON Advances Towards OMNI- Channel Strategy

January 28, 2018 by StrawberrY Gal

Shopping with AEON comes easy now. And this year, AEON CO. (M) BHD. and honestbee have signed a Memorandum of Understanding (MoU) to form a business alliance. This alliance will enable both parties to develop and formulate new services that better match the rapidly changing customer demand, by establishing a framework of cooperation to merge their unique strengths.
The collaboration stems from the growing trend of online purchase pattern and a desire to innovate its offering to enhance value for Malaysians. And with the partnership, AEON motives is to add value being an Established Grocer.
As the pilot project of this alliance, AEON Mid Valley store will initiate honestbee’s personal shopper service.  Customer who live within 17 km radius from the store will enjoy a minimum 1-hour delivery service for the purchase of listed grocery products (subject to availability of the timeslot). By looking at the demands from their customer, they will then will add more outlet into the list.
As an introductory offer, every new customer will get to enjoy a RM50 discount with a minimum spend of RM120. To enjoy this benefit, new customers need to key in the promotional code of “AEON50HB” to redeem any time before 1 March 2018.

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