Berjaya Starbucks Coffee Company (“Starbucks Malaysia”) caps off 2017 by winning at the 2017 Putra Brand Awards (PBA) in the Restaurant & Fast Food category held at the Grand Ballroom in Majestic Hotel.
The PBA, endorsed by the Malaysia External Trade Development Corporation (MATRADE), is an initiative by the Association of Accredited Advertising Agents Malaysia (4As) to recognise local and international brands that are near and dear to the hearts of Malaysians. Starbucks Malaysia has been voted by consumers as one of the most preferred brands and is the only beverage brand within the category.
Putra Brand Awards is to determine the nation’s preferred brand through the Putra questionnaire which evaluates the brand’s performance based on four main factors; their impression of the brand, their intent to purchase products of the brand, their preferred choice of brands and the brands which they would recommend to their friend.
“We are honoured to receive the award at the Putra Brand Awards ceremony 2017, as this recognition is truly a testament to the quality of work we’ve been doing over the years. We would like to extend our sincere gratitude and appreciation for all of the hard work and dedication provided by our partners. This award is a nod to the trust we have built with our consumers since we opened 19 years ago and we aspire to set our brand apart from others via the exceptional Starbucks Experience that we create every day in our stores,” said Louise.
For more information, please visit Starbucks Malaysia website at www.starbucks.com.my.