Rice is a main staple for millions of people and this time Jasmine and Tefal work together and brings you with “The Rice Day”. This is the first time rice is given its own special day of celebration and appreciation. Jasmine Food Corporation in-collaboration with Tefal jointly launches a new annual event called “The Rice Day”. The objective of “The Rice Day” is to educate the public about the healthy benefit of consuming rice and to dispel the misunderstanding that rice is the root cause of some modern diseases such as diabetes. Jasmine Food Corporation will showcase its healthy range of rice products during the event, supported by Tefal the world-renowned cookware and small home appliances maker.
Being the national staple food, rice is present in various local dishes popular with Malaysians, such as nasi lemak, nasi kerabu, nasi kandar and more. It’s common for many locals to eat rice daily as it is a main source for carbohydrates and energy. Despite it being a Malaysian favourite, many have been led to believe that rice causes many common diseases. Therefore, Jasmine and Tefal are committed to explain to consumers that rice can still be a healthy choice. With healthy varieties such as those from the low glycaemic index range, consumers can enjoy rice without worrying about the negative effects on their health.
The Executive Head Chef of the Culinary School at KDU University College, Chef Fami Taufeq will be cooking up their own renditions of their favourite rice dishes together with Chef Ili Sulaiman of Dish by Ili and Food Hero 2016 winner. Besides that, KDU University College have created a special recipe dubbed the Nasi Lemak Malaysia to coincide with the event. Cooking demonstrations for the special dish will be held throughout the event.
“The Rice Day” is supported by Ministry of Agriculture and Padiberas National Bhd. The week-long event will be held from 9th to 15th October 2017 and is jam-packed with activities for mall-goers to enjoy with their family. To further highlight the campaign’s effort in being a delicious but healthy affair, attendees can also look forward to free health screenings conducted by the National Heart Institute and join health seminars with talks by trusted nutritionists and fitness instructors. Other activities to look forward to during the week-long event will be cooking workshops, demonstrations, Jasmine rice sample pack giveaways, lucky draws by Tefal and a rice milling exhibition.
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