Ever wondered what Cadbury Dairy Milk and Oreo would taste like together? Mondelēz Malaysia, a part of global snacking powerhouse, Mondelēz International (Mondelēz), has just the answer to that through the launch of its Cadbury Dairy Milk Oreo – another product innovation in the premium chocolate category.
Magic happens when two great things come together, whether you’re talking about great celebrity duos, unforgettable hero-villain rivalries and even food pairings like peanut butter and jam and “Cham”, a combination of coffee and tea. Cadbury Dairy Milk Oreo which is already widely loved in several international markets is a delicious combination of Cadbury Dairy Milk chocolate and the delicious crunchiness of Oreo cookies, held together by a flavoured cream filling that promises to excite in every bite!
Speaking at the launch, Vikram Karwal, Associate Director – SEA Chocolate said, “Our company’s purpose is to create delicious moments of joy for our consumers. Combining these two iconic brands to create the Cadbury Dairy Milk with Oreo is a natural fit and builds on the best-loved features of each product. Cadbury Dairy Milk levels up your favourite smooth and chocolatey bar by adding a familiar crunch to your snacking time.”
Having launched in many countries, Cadbury Dairy Milk Oreo has done exceptionally well in attracting new consumers and long standing Cadbury and Oreo fans. The unprecedented growth of the chocolate market in the Southeast Asia region is attributed to the preferences of taste for new innovative products, the snacking behaviour of the younger consumers and their spending power.
The new Cadbury Dairy Milk Oreo is available in major Hypermarkets and Supermarkets, nationwide with a recommended selling price of:
RM 3.30 for 40g
RM 4.20 for 60g
RM 8.90 for 130g